Guideposts Relaunches Web Site

first_imgThe site now features more than 20 bloggers and other topical experts—part of a push for fresher daily content. “This is a big difference from what we had before,” says Charles-Pierre. “The marquee and other stories will rotate on a daily basis, which gives a person a reason to come back.”The site is built on the Drupal Web CMS, and the relaunch is based on an upgrade to version 6. So far, Charles-Pierre has not reworked the ordering process for any of the new ebook content. The initial focus was to funnel the users to the right place—the conversion architecture will be worked on next.Charles-Pierre opted to forego adding any discussion forums to the site, he says. Instead, the home page features a live feed from the Guideposts Facebook page, which currently has 14,000 fans. “It’s a more efficient way to bring them into the site,” says Charles-Pierre. “Whenever we post something we get lots of responses. The goal is to make it so you can see the comments [on the home page]. Commenting is one thing, but community is another. Instead of creating a new one, we’ve leveraged an existing one.”Charles-Pierre says about 2 percent of the site’s overal traffic is referred from Facebook. Late last week, Guideposts launched its new Web site. The redesigned site has a new user interface and navigation, more free content in the form of e-books and has integrated a feed from the brand’s Facebook page. All the new elements were added with the intention of growing audience.The redesign follows a year of explosive growth for the site. According to the company, Guideposts.org grew its traffic 850 percent from July 2008 to July 2009. Currently, the site is averaging about 250,000 monthly uniques.According to Philip Charles-Pierre, vice president of digital media, the e-books—on such topics as daily devotionals , angel sightings and other inspirational stories—are offered for free as a way to collect email registrations. Following that, Guideposts has developed a collection of email newsletters that coincide with the ebook topics. There are nine ebooks currently available, with 20 to 30 planned by the end of the year.last_img read more

In a September of Skinnies Redbook Highlights Body Diversity

first_img While newsstand sales and ad revenue might tell us about the business of magazines, the National Eating Disorders Association (NEDA) has its own standard of success: how does it make the reader feel? Folio: caught up with editor-in-chief Meredith Rollins to find out what body-positivity means for a contemporary women’s magazine, and how Redbook balances curation with accessible content. Folio: Women’s magazines are often criticized for showing a narrow or shallow version of womanhood. What responsibility do you feel Redbook has to address or challenge these criticisms? Rollins: Well, our readers are overwhelmingly moms, so they’re all over mobile. If you want to see women on their phones, go stand at the sidelines of a kid’s soccer game: Everyone is doing everything at once — shopping, social media, planning their schedules, texting, reading a magazine. So Redbook is huge on mobile. And our readers are all over Facebook and Instagram and Pinterest too. Meredith Rollins: First, it was a huge thrill to get the NEDA award; this is an organization that has been doing incredible work around eating disorders and body image. But to answer the question, the inspiration behind the issue is to show that style doesn’t come in just one model-thin package. September marks our third year of the Real Women Style Awards, and our second time putting our winners on the cover. This year, as last year, they are a totally stunning group of six women, and they encompass a range of body types. In September, when we all get excited about fall fashion, it’s super-important to me to underline the fact that being chic doesn’t depend on fitting into a sample size. All types of bodies are beautiful.
 Folio: NEDA honored Redbook’s September 2016 issue for celebrating body diversity. What was the inspiration behind the issue? Folio: Who are your readers? What are they like? Folio: How is body positivity expressed in Redbook’s normal editorial cycle? Rollins: We think about it a lot. We emphasize health and strength over getting thin; we give nutrition advice but never tell anyone to go on a diet; we talk constantly about confidence and finding pride in who you are. Body positivity isn’t just about finding your perfect-fitting pair of jeans (though that helps!). It’s about remembering to value yourself every day. With that question in mind, NEDA has awarded Redbook’s September issue the NEDA Inspires Seal of Approval, which honors content that challenges the “thin ideal” and promotes diverse representations. Rollins: We photograph non-models and non-celebrities for our fashion and beauty pages constantly. We shoot models too — we feature an amazing Broadway dancer in the fashion story in our upcoming October issue — but I do think that most women are more apt to believe that an outfit or beauty trick will work on them if they see it on a person who isn’t professionally beautiful. They can relate to it more. And relatability is key.
 Given a ratebase of 2,200,000, and last September’s print and digital single copy sales of 88,629 — according to its AAM reports — such editorial decisions can have a lot of reach.  Folio: Tell me about Redbook’s digital presence. What formats do most of your readers use?  Folio: What is your stance on “aspirational” versus “real-life” models and coverage? Folio: What can we expect from Redbook moving forward? Rollins: What we’re doing is clearly resonating with readers and the marketplace, so we’ll continue to deliver smart, beautiful content to women whose lives are time-crunched and crazy-busy. They deserve the reminder that life doesn’t need to be perfect. It needs to be simpler, and prettier, and happier — that’s what’s most important. As September persists, and the shelf weight of the famed fall fashion issues eases, it’s time to ask not how much magazine we were given, but how well it was given to us.  Rollins: Redbook readers love style and want to live a gorgeous, well-curated life, but they’re also being pulled in a million different directions. Since their free time is in such short supply, we give them the tools to do everything faster and more easily: find a cute outfit, get a great beauty routine, design a lovely home, put something delicious on the table. Plus, we focus on helping them build confidence, advocate for themselves, and have the courage to get the job and salary they deserve. We’re a one-stop shop for women who simply don’t have the energy to read a bunch of different magazines, and we hear all the time that readers love us for that. Plus, we know that our readers want content that’s funny and voicey and celebrates how imperfect life is, so we laugh at ourselves a lot too.
 Rollins: Showing diversity — in all its forms — is incredibly important, and I think our commitment to it at Redbook is part of why we’ve attracted so many new readers. There’s such gorgeous diversity in America, and my point of view is that we should constantly celebrate it and reflect it back to our readers. I don’t want anyone to open the magazine or visit the website or interact with us on social and not feel like they are part of the conversation.last_img read more

WHS Boosters Announce Dance Fundraiser On January 26

first_imgWILMINGTON, MA — The Wilmington High School Boosters Association is holding its annual Dance on Saturday, January 26, 2019 at 7pm at the Tewksbury/Wilmington Elks Lodge (777 South Street, Tewksbury).  This fun evening includes live music from the local band WildFire.  Attendees are encouraged to bring their own food.Tickets cost $25 each.  For ticket sales or to donate a raffle or auction item, contact Dedi Pitzi at 978-430-3375 or another WHS Boosters member.Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Thank You To Our Sponsor:Share this:TwitterFacebookLike this:Like Loading… RelatedTewksbury-Wilmington Emblem Club To Hold Cootie Party & Sundae Fundraiser On August 4In “Community”WHS Boosters Announce Dance Fundraiser On January 20In “Community”Wilmington Youth Hockey To Hold ‘Drop The Puck’ Street Hockey Tournament Fundraiser On August 25In “Community”last_img read more

Lupin shares gain on US food and drug regulator closing Goa plant

first_imgLupin shares ended Thursday trading with gains of over 6 percent on the Bombay Stock Exchange (BSE) after the pharma company said in a regulatory filing that the U.S. food and drug regulator has closed the inspection of its Goa plant.The shares gained as high as 8.72 percent in intraday trading but closed at Rs. 1,657.30, up 6.25 percent. It was the biggest Sensex and Nifty 50 gainer on Thursday.The inspection of the Mumbai-based pharma company’s Goa plant by the US Food and Drug Administration (US FDA) commenced in July 2015. The company said that the US regulator has issued an “establishment inspections report”. The second inspection is yet to reach a similar conclusion. “However, the responses from the March 2016 US FDA inspection and updates thereafter are still under review by the agency,” Lupin informed the BSE in its filing.Lupin has manufacturing units at five Indian locations — Mandideep, Aurangabad, Tarapur, Ankleshwar and Goa. The company has earned a profit of Rs. 2,270 crore on a turnover of Rs. 13,701 crore for the financial year 2015-16. In dollar terms, the net profit was $347 million on sales of $2.09 billion.The S&P BSE Sensex closed at 27,201, a gain of 34 points. Top Sensex gainers other than Lupin included Hindustan Unilever, Dr Reddy’s Labs, HDFC and HDFC Bank while major Sensex losers were Tata Steel, TCS, Coal India, Adani Ports and Infosys.The NSE Nifty closed almost flat at 8,338. The pharma indices on both the exchanges closed with gains of about 1.20 percent.last_img read more

Cyrus not interested in joining Swifts squad

first_imgSinger Miley Cyrus has been vocal about her take on Taylor Swift’s work and now she has made her choice more clear by denying any chance of joining Swift’s bunch of friends.The Wrecking Ball hitmaker, who recently hosted the VMA’s said while Swift, 25, hang outs with big names, she prefers keeping the company of ‘real people,’ reported E!online.“I’m not trying to be in the squad. None of my friends are famous and not because of any other reason than I just like real people who are living real lives, because I’m inspired by them,” Cyrus said.In the past, Cyrus, 22, criticised Swift’s Bad Blood video for not being a ‘good example.’last_img read more

Take back damaged medicines Directorate of Drugs Control

first_imgKolkata: The Directorate of Drugs Control (DDC) in the state on Wednesday issued a notification asking the manufacturers and wholesalers to take back the medicines stored in various shops at Bagree Market as they might have been damaged due to the excessive heat generated during the fire.The step has been taken as a precautionary measure to check the medicines from being sold in the markets. The DDC apprehends that the quality of these medicines might be reduced and compromised due to the raging blaze. Also Read – Rain batters Kolkata, cripples normal lifeThe DDC has urged the medicine sellers, both retail and wholesale, to stop selling the affected drugs and also the biological products. It was stated that many of the drugs that were kept inside Bagree Market need to be refrigerated. As there had been power cuts in the building since the incident took place, the medicines might have been damaged. If these medicines are circulated in the market, it might adversely affect the people.A senior official of the DDC said the temperature in the building had gone up as a result of which the quality of the medicines would be hampered. Hence all the manufacturing houses have been asked to withdraw the stock or stop operations. Also Read – Speeding Jaguar crashes into Mercedes car in Kolkata, 2 pedestrians killedThese medicines cannot be sold until the authorities ensure that the quality of the medicines remain intact. The DDC also assured that stern action will be taken against those who will be found violating the instructions.An official of the DDC said that as they are short-staffed, it is not always possible for them to conduct raids at various places. Hence the body is trying to check the spread of the drugs which were recovered by some of the businessmen there. It may be mentioned that there was a wholesale market of medicines within Bagree Market that used to supply medicines in different places. It had the wholesale market of various important drugs including those of cancer and people used to obtain such medicines at much cheaper rates.It was learnt that around 25 wholesale shops were there in the market many of which have been damaged. The extent of the damage is yet to be ascertained as all the electronic gadgets that maintained the records have been gutted. Bengal Chemist and Druggist Association added that the devastating fire that took place at Bagree Market on Sunday will have no major impact on the supply of medicines in the state.last_img read more