Gophers end Badgers’ Big Ten tourney run

first_imgSenior Marek Michalicka has an outside chance to make the NCAA singles individuals, but UW isn’t expecting to make the tournament as a team.[/media-credit]An emotional end to the Big Ten season leaves the Wisconsin men’s tennis team with little hope for a spot in the NCAA tournament.The Badgers started the weekend off looking very strong against No. 11 seed Penn State. They were able to knock them out in the first round with a 4-1 win. But their run ended with a 4-0 loss to third-seeded Minnesota Friday.The Gophers got off to an early lead by grabbing the doubles point. First to fall for UW was the No. 3 doubles pair of Ricardo Martin and Petr Satral. They were unable to withstand the aggressive play of the Gophers’ Tobias Wernet and Bendan Ruddock, as they lost 8-2. The Badgers’ top doubles team of Marek Michalicka and Billy Bertha brought things back to even with an 8-4 win over Phillip Arndt and Sebastian Gallego, but the fate of the doubles point was left up to freshman pair Rod Carey and Fredrik Ask. They were unable to get the win, giving the doubles point to Minnesota.“They are a team that jumps on you pretty quick,” Bertha said. “They scream and yell and have high energy. The hole we got in was too big, and we couldn’t dig out of it.”After the devastating doubles loss, the Badgers reconvened and decided not to go down without a fight.“Everyone was pretty upbeat after that, and we wanted to rally,” Bertha said.Unfortunately, the confidence boost wasn’t enough to stop the Gophers’ momentum. Five out of the six Badgers’ singles courts lost their first set, leaving Wisconsin with a huge deficit to make up. Carey was Wisconsin’s first singles loss, followed closely by Alex Robles, who lost 6-2, 6-4 to Julian Dehn. Bertha was the next Badger loss, which sealed the win for Minnesota and ended Wisconsin’s tournament run.“[Rok Bonin] played really well,” Bertha said. “He wasn’t missing many balls, and nothing I was doing was that effective.”Despite the loss, assistant coach Joe Bates was pleased with the team’s overall effort.“We were a little bit down and disappointed after doubles, but we raised our energy and we wanted to take that momentum into singles,” Bates said.Second-round play wouldn’t have been possible if it wasn’t for a successful first round. To get to Minnesota, the Badgers had to make it past Penn State for a second time this season.Wisconsin jumped out to an early lead by winning the doubles point from the No. 1 and No. 2 positions. First to finish were Michalicka and Bertha, with an 8-6 win over Eddie Bourchier and Russell Bader. When Bertha struggled from the net, Michalicka stepped up like a true senior and took over the match. Despite the early struggles, Bertha was able to close out the match with a sweeping last serving game ending in an ace. Ask and Carey got the win that earned the doubles point in a close victory over Jason Lee and Christopher Haysn.“I almost thought we were going to let it slip away from us, but Fred did a good job of keeping me focused so I give him a lot of credit for that,” Carey said.The Badgers kept the momentum from the doubles win going throughout the majority of their singles matches. Michalicka was the first of the singles players off the court with a 6-0, 6-3 win over Penn State’s Eddie Bourchier.“I tried to stay focused because once you get four, everything stops,” Michalicka said. “You want to stay on the court and focus on every point.”After his win, Michalicka watched hopefully from the sidelines as Ask and Satral followed in his footsteps, securing the dual win for Wisconsin and sending them into the next round. Satral defeated Bader 6-4, 6-4, and Ask finished off the day with a 6-3, 7-6 victory over Bryan Welnetz.The season-ending loss to Minnesota leaves the Badgers with little hope for a spot in the NCAA tournament as a team. However, the coaching staff is keeping their fingers crossed for some individuals.“We probably won’t make the tournament, but hopefully Marek will make the singles individuals,” Bates said.last_img read more

Tommy Kearns, Xtremepush: Smashing the data silos for a Single Customer View

first_imgShare Submit Oddschecker: ‘Unusual circumstances’ fail to hinder Royal Ascot traffic July 23, 2020 As the company behind the platform that helped Oddschecker to run more than 100 tactical marketing campaigns across five channels during this year’s Cheltenham Festival week, Xtremepush is making its mark on the sports betting industry.We spoke to the firm’s CEO Tommy Kearns, who explained why ‘monolithic’ cloud solutions are being replaced by purpose-built platforms. This allows brands to run all of their marketing campaigns (email, SMS, web browsers, mobile app and social messengers) from one dashboard, unifying data silos to give a Single Customer View across all channels.Kearns also spoke about demystifying multichannel engagement. He emphasised the importance of getting an immediate ROI through high-value use cases and gradually layering in “the good stuff” like in-play betting and dynamic personalisation, before explaining why Xtremepush’s ability to understand and utilise customer data in real time – “at speed and scale” – has become a global differentiator.SBC: Where has the notion that running multichannel campaigns is a complicated beast come from?TK: I think for the last 10 years you’ve had these monolithic, dinosaur cloud solutions that were just patched together piece by piece over time. They weren’t initially built for the purpose they’re now supposed to serve and that leads to knock-on problems for the end-user. And, as well, part of the whole offering for these large vendors is the professional services aspect. So their systems are deliberately unclear and complex. It’s not in their interests to get the customer up and running within a short time frame and they certainly don’t want the customer to be totally self-sufficient.  The other side of this, if you look at the industry as a whole, is that a lot of brands have built up their MarTech stack using all of these separate point solutions. So email, SMS or push functionality, for example, each lives on its own. They aren’t speaking to one another. What that does is create data silos, which means you can’t get a single view of the customer. It also increases your overheads from the perspective of the CRM team. I don’t blame these brands, however, as until recently they really didn’t have an alternative.That’s kind of a frame for what happened in the industry. But over the last three to five years you’ve had the emergence of a platform like Xtremepush which is next gen, agile and purpose-built for multichannel marketing. It allows you to consolidate all of your data within a single repository so that it’s easily accessible and actionable. Alongside that, it also means you can coordinate your email, your mobile app, your web browser, SMS and social messenger engagements from the same place. So now your overheads are significantly reduced, and the task of creating campaigns is simplified. You can actually achieve better results (more conversions, improved open rates etc) with a smaller team and generate a higher ROI. Our whole mission is to demystify multichannel engagement. We’re showing brands that it isn’t as complicated as some companies want you to think. We’ll get you started on the journey pretty quickly. You’ll be creating better customer experiences and seeing ROI within a very short space of time, be it on one, two, three, four or five channels.  SBC: What advice would you give to sportsbooks/casinos who are hoping to get started with multichannel?TK: Start with a small number of high value use cases that can be rolled out across one or two channels so it doesn’t become this overwhelming project. It’s about prioritising the most important use cases that are consistent across the entire industry. I’m talking about  converting website and app visitors into registered players, then nudging them towards first deposit, first bet, and behavioural betting thereafter.It’s about not panicking, not letting it overwhelm you. Get up and running with a small number of channels and start generating ROI immediately. Organically add channels as the opportunities arise. This means you can quickly begin layering in analytics, in-play betting, automation and personalisation across different devices and channels – all the good stuff. It should never become this massive project that takes years. That’s one of the reasons we were so determined to offer a modular solution. You can use us for one or two channels to begin with, or whatever number works best for your brand, and add more as the relationship develops. In this way, we’re able to get our customers up and running within 6-8 weeks across multiple channels.SBC: What are the key challenges and opportunities for sportsbooks in terms of customer acquisition, engagement and retention?TK: If we look across the different markets, the challenges and opportunities vary. In high-growth areas such as the US and Africa, it’s all about acquisition and customer education. We provide the analytics and the tools needed to drive registrations both on your website and in-app. That means being able to see where the drop-off points in this initial journey are and then having the ability to intervene in real time with the right message.By contrast, if you look at Western Europe – mature markets such as the UK – retention becomes key because the risk of churn is very high. It’s crucial to identify those players who are at risk of falling away and re-engage them with dynamic content and offers that you know are likely to win them back. So those are two distinct growth metrics, but the thing they have in common is that to succeed you must have a deep understanding of each individual customer and their behaviour at every stage of the funnel.If you have siloed data, and siloed channels, you can’t get that single view of the customer. That’s one of the things we provide – unified customer data across all channels. Once you have that you can start to automate real-time, personalised engagement journeys at speed and scale.SBC: You’ve highlighted acquisition for emerging markets and retention within mature markets; is engagement more consistent across the two?TK: Absolutely. Personalised engagement is key across every market. That’s being able to understand your customer from a CRM point of view – bet spend, bet type, odds preference – then being able to communicate with them at the right time, via the right channel, and with the right offer. This is the level of intelligent targeting that’s converting across the whole sports betting market.Another massive thing we’re seeing is that brands are exploring in-play engagement and having a lot of success with it. That’s where the market is going. We’re probably one of, if not the only provider, that can enable brands to do that on a global scale using a single platform.SBC: Some of the top US sports are particularly good for this in-play engagement given the natural breaks of play in sports such as baseball and American football; how is Xtremepush making its mark in the US?TK: Yes, the major US sports are naturally set up to provide these moments of engagement. It’s a dream scenario for sports betting brands, but only if they have the technical capabilities to act on them. In-play engagement requires an all-in-one platform where your data is coming into a single place, with automated campaigns built around dynamic templates running in real time.The fact is most service providers out there aren’t able to deal with this. Our platform is able to understand the data coming in across all of the different channels, bring it together in real time and execute decisions based on it at speed and scale. This is a massive differentiator for us on a global level, including in the US.SBC: Finally, which brands in sports betting would you say are ‘nailing’ it right now?TK: We work with five out the top 10 tier one sports betting brands globally and all of them are doing great things. But if I was to look at a brand in particular that is absolutely nailing it, it would be Oddschecker. In fact, we just released an in-depth customer story with them so I’m very familiar with their recent work. Honestly, I stand in awe of what they’ve done over the last few months. To put their achievements into perspective, they had three large point solutions plugged into their back-end before they started working with us. They pulled all three out and plugged us in instead, as well as adding two more channels to lengthen their reach. They were able to do all of this in the space of 12 weeks. From here, they went from strength to strength.During the week of Cheltenham, for example, they ran over 100 tactical campaigns across five channels – push notifications, web browser notifications, web pop-ups, email and in-app messaging – in multiple languages and in multiple geographies. All of that with a very small, though exceptional team. We were delighted to be able to provide Oddschecker with both a clear roadmap for their transformation and a multichannel platform that has delivered them tangible results very quickly. If people are interested in learning a bit more about all of that, they can take a look at the customer story here. ITV secures three-year British racing broadcast deal August 5, 2020 StumbleUpon Xtremepush secures ‘OpenMarket’ supplier accreditation   August 26, 2020 Share Related Articleslast_img read more

Kershaw’s postseason frustration continues in Game 1 of NLDS

first_img Newsroom GuidelinesNews TipsContact UsReport an Error Before Baez took over, the only difference between the two teams was a fourth-inning home run by Daniel Murphy that landed on the grass of the Mets’ bullpen. “My first at-bat he chewed me up and spit me out,” Murphy said of Kershaw. “That’s kind of what it looked like. I got a lot of sliders that I didn’t see well and he put me away with them fairly easy. The next at-bat I was able to get my foot down just a little earlier, got a 2-0 heater in the middle of the plate, and I was fortunate to put a good swing on it.”Lucas Duda, Ruben Tejada and Curtis Granderson all drew walks in the fateful seventh inning, interspersed between a pair of ground-ball outs. When A.J. Ellis caught Kershaw’s 113th and final pitch a couple inches outside to Granderson, Kershaw could only look to the heavens and droop his shoulders.It was Baez who relieved Kershaw last October, too, after Matt Adams hit a three-run home run on Kershaw’s final pitch in St. Louis. Whether he faced one batter too many or one batter too few, Kershaw’s final inning ensured he would be dogged by the same questions about not rising to the occasion of the postseason.But he could not, and did not, argue with Mattingly when he was removed from this game.“I put myself in that spot,” Kershaw said. “Not much room for arguing after you put yourself in that situation.”More than Kershaw, the Dodgers’ offense failed to rise to the occasion Friday. DeGrom’s 98-mph fastball and 91-mph slider were too much for the Dodgers’ lineup. Their big hits against the shaggy-haired right-hander — a double by Justin Turner off left fielder Michael Cuddyer’s glove and a double by Corey Seager, also off Cuddyer’s glove — stood in isolation.The Dodgers’ only run came in the eighth inning, when Adrian Gonzalez punched an opposite-field single off right-hander Tyler Clippard to score Howie Kendrick. They finished 1 for 8 with runners in scoring position.“We didn’t do much when we had guys out there,” Gonzalez said. “I’ve got to do a better job (Saturday) and put the ball in play.”DeGrom allowed five hits and walked one batter in addition to his 13 strikeouts. Closer Jeurys Familia relieved Clippard in the eighth inning and recorded a four-out save, retiring Joc Pederson on a weak ground ball back to the mound to end the game himself.Zack Greinke will start opposite the Mets’ Noah Syndergaard in Game 2, a game scheduled to begin at 6:07 p.m. Saturday.“Not that (Game 2) is a must-win, but it’s a game that we definitely need to compete in, and play well in, and do everything we can to get to New York with a split,” Ellis said. The outcome of the game, and the Dodgers’ 1-0 deficit in the series, are consistent with Kershaw’s October trajectory. The ace is winless in his last five October starts. He’s allowed at least three runs in his last four.But this game was its own animal — the very thing Mets manager Terry Collins compared Kershaw to before the series began. And much like the last time he pitched in the playoffs (a Game 4 loss to the St. Louis Cardinals in last year’s NL Division Series), Kershaw appeared to have tamed the October beast for six innings.So did Mets starter Jacob deGrom, who did not allow a run in seven innings in his first playoff start.“I got out-pitched,” Kershaw said. “That’s basically the moral of the story. Jacob pitched an amazing game. We battled, got even in some counts, got his pitch count up there, but he out-pitched me plain and simple.”DeGrom (13 strikeouts) and Kershaw (11) became the first postseason opponents to strike out 11 batters in the same game. The Mets collected only four hits and, until the seventh inning, only one walk — a masterful 12-pitch at-bat by Wright in the first — against Kershaw. center_img While the announced crowd of 54,428 at Dodger Stadium shifted in its seats Friday night, Clayton Kershaw sat and watched. He had walked three batters to load the bases for the Mets’ David Wright in the seventh inning, putting Don Mattingly in a precarious position that the Dodgers’ manager has been in before.This time, Mattingly pulled Kershaw in favor of right-handed reliever Pedro Baez. Kershaw calmly took a seat on the bench. He leaned his elbow on his leg and his cheek in his hand. He shifted his arms as Baez fell behind 2-0, then 3-1, then served up a 99 mph fastball down the middle of the plate.Wright smoked a line drive back up the middle of the diamond for a two-run single, the decisive hit in the Mets’ 3-1 win in Game 1 of the National League Division Series on Friday.• PHOTOS: Mets take Game 1 advantagelast_img read more

Brewery Bar launch brilliant Christmas party package

first_imgThe Brewery Bar has released a sneak peak at its mouth-watering new menu for Christmas!The festivities are only around the corner, and while some humbugs out there will suggest it’s too premature to be talking about Christmas already,  you’ve got to be prepared.You can plan your Christmas Party now, and management at The Brewery have produced a fantastic menu at a sensational price. It’s the perfect venue for you to have you Xmas bash – and with top-class drink promotions available and a superb reputation for top-class live music – there really is no need to look any further.Not content with that package, The Brewery are also offering a solution to the problem of where you should ring in the bells?It’s always a source of debate, but yet again, The Brewery is the perfect place for the big party. They’ve devised a fantastic party package for just €65 per person.The only catch is, the exclusive party is limited to one hundred people only, so you need to book fast to avoid missing out on the New Year’s Eve party at The Brewery.For more information on both deals, check out their Facebook page outlined below.https://www.facebook.com/brewerybar/Brewery Bar launch brilliant Christmas party package was last modified: November 6th, 2016 by Mark ForkerShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Brewery BarCHristmasEntertainmentFeaturesNew Yearnewslast_img read more