The long tail theory to develop long tail and network viral campaign

in the Amazon story, we can see how to use new ways to reduce costs in the Amazon, along the long tail forward.
website, how to open an idea: let everyone follow behind the tail?

– quiet 10 seconds, and then look at foreign translation theory. Combine your site.

Amazon’s first

originally envisioned Bezos: innovation is the basic advantage of centralized distribution online business can have mail order businesses, can also have a catalog retailer direct advantage, and do not have to bear the burden of printing and mailing millions of copies of the directory.

the next step is to continue to reduce the company’s inventory risk, no longer necessary to pay for the cost of the existence of their own products in the warehouse. Amazon with a consignment project to this point. This time, the company began with the book. The advantage of Amazon (Amazon Advantage) project to the authors suggest that at first glance like a side down King Trading: pay an annual fee of $29.95, put your books to the Amazon, if it sold your book, there will be 55% of sales for it. Why would an author be willing to do so because this approach further eliminates the delay and uncertainty of a particular order?.

The third step of

‘s cost reduction is to expand the virtual inventory model and introduce other large retailers to use their existing relationships with manufacturers and distributors. The Amazon e-commerce technology provides like toysrus (Toys R US) and Target leading retailers, set up an online store for these giant partners, allowing them to handle all of their inventory. Every time we get a new partner, there are hundreds of millions of new products in the Amazon’s actual inventory.

, of course, not all of the big retailers are willing to take control of their future in the digital Amazon, those who are willing to do so often become the field of retailers (such as household goods or the sole supplier of toys). Although this limits the expansion space of the Amazon, but in general, to play such a "rent collection device" the role of the Amazon to enjoy this kind of service mode of economic advantages, eliminates the trouble of the execution of the transaction in person. Using your software and server for a service charge may be the most profitable business, and eBay is a good example of this.

but the fact that the development of virtual inventory model is a downward rather than upward process, that is to say, Amazon’s partners are not getting bigger, but smaller and smaller. In 1999, Amazon began its "fair" (Marketplace) to provide services for all engineering businesses large and small, in store service model to expand the territory of eBay. From a single store to a single person, retailers and distributors of any size can

in the Amazon story, we can see how to use new ways to reduce costs in the Amazon, along the long tail forward.
website, how to open an idea: let everyone follow behind the tail?

– quiet 10 seconds, and then look at foreign translation theory. Combine your site.

Amazon’s first

originally envisioned Bezos: innovation is the basic advantage of centralized distribution online business can have mail order businesses, can also have a catalog retailer direct advantage, and do not have to bear the burden of printing and mailing millions of copies of the directory.

the next step is to continue to reduce the company’s inventory risk, no longer necessary to pay for the cost of the existence of their own products in the warehouse. Amazon with a consignment project to this point. This time, the company began with the book. The advantage of Amazon (Amazon Advantage) project to the authors suggest that at first glance like a side down King Trading: pay an annual fee of $29.95, put your books to the Amazon, if it sold your book, there will be 55% of sales for it. Why would an author be willing to do so because this approach further eliminates the delay and uncertainty of a particular order?.

The third step of

‘s cost reduction is to expand the virtual inventory model and introduce other large retailers to use their existing relationships with manufacturers and distributors. The Amazon e-commerce technology provides like toysrus (Toys R US) and Target leading retailers, set up an online store for these giant partners, allowing them to handle all of their inventory. Every time we get a new partner, there are hundreds of millions of new products in the Amazon’s actual inventory.

, of course, not all of the big retailers are willing to take control of their future in the digital Amazon, those who are willing to do so often become the field of retailers (such as household goods or the sole supplier of toys). Although this limits the expansion space of the Amazon, but in general, to play such a "rent collection device" the role of the Amazon to enjoy this kind of service mode of economic advantages, eliminates the trouble of the execution of the transaction in person. Using your software and server for a service charge may be the most profitable business, and eBay is a good example of this.

but the fact that the development of virtual inventory model is a downward rather than upward process, that is to say, Amazon’s partners are not getting bigger, but smaller and smaller. In 1999, Amazon began its "fair" (Marketplace) to provide services for all engineering businesses large and small, in store service model to expand the territory of eBay. From a single store to a single person, retailers and distributors of any size can

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