American social entertainment website GetGlue financing 12 million

Sina

technology – Beijing morning news on January 12th, the United States social entertainment website GetGlue announced on Wednesday that the company has completed a new round of financing, funds raised $12 million.

this round of financing led by RHO Ventures, Time Warner, RRE Ventures and Union Square Ventures and other existing investment institutions to follow up. Previously, the company has raised $6 million in financing in November 2010.

GetGlue is headquartered in New York, the number of users is now more than 2 million. Users through this platform to sign in, so that their friends know what they are currently watching the TV series or movies and other activities.

according to the survey, such user behavior is currently increasing. For example, YAHOO and online advertising company Razorfish in July last year, the implementation of the joint survey results show that up to 38% of U.S. mobile device users while watching TV, while interacting with the TV series through its equipment or conduct research.

GetGlue founder Alex · Ismail Calder (Alex Iskold) said that at present there are 75 television network with the help of GetGlue marketing tools, nearly 700 audience participation analysis. The audience involved in the survey will receive some rewards, such as when you get a gift in the sign, the TV network is hoping to tap the user’s important traffic data, thereby improving the quality of service.

Ismail Calder said in an interview, founded only two years GetGlue the current business model focuses on advertising, is currently seeking to establish cooperation relationship with Gap, Gatorade and other major brands. He also said that GetGlue may share user data with media partners in order to open up new business opportunities.

According to

Ismail Calder, GetGlue has not yet profitable, but profitability also need at least 18 months. The company will use the latest financing expansion engineers and product research and development team, to expand the scale of services and products for important institutions and brand manufacturers.

Sina

technology – Beijing morning news on January 12th, the United States social entertainment website GetGlue announced on Wednesday that the company has completed a new round of financing, funds raised $12 million.

this round of financing led by RHO Ventures, Time Warner, RRE Ventures and Union Square Ventures and other existing investment institutions to follow up. Previously, the company has raised $6 million in financing in November 2010.

GetGlue is headquartered in New York, the number of users is now more than 2 million. Users through this platform to sign in, so that their friends know what they are currently watching the TV series or movies and other activities.

according to the survey, such user behavior is currently increasing. For example, YAHOO and online advertising company Razorfish in July last year, the implementation of the joint survey results show that up to 38% of U.S. mobile device users while watching TV, while interacting with the TV series through its equipment or conduct research.

GetGlue founder Alex · Ismail Calder (Alex Iskold) said that at present there are 75 television network with the help of GetGlue marketing tools, nearly 700 audience participation analysis. The audience involved in the survey will receive some rewards, such as when you get a gift in the sign, the TV network is hoping to tap the user’s important traffic data, thereby improving the quality of service.

Ismail Calder said in an interview, founded only two years GetGlue the current business model focuses on advertising, is currently seeking to establish cooperation relationship with Gap, Gatorade and other major brands. He also said that GetGlue may share user data with media partners in order to open up new business opportunities.

According to

Ismail Calder, GetGlue has not yet profitable, but profitability also need at least 18 months. The company will use the latest financing expansion engineers and product research and development team, to expand the scale of services and products for important institutions and brand manufacturers.

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