Look at your product data from God’s perspective

as a product, the most proud thing is probably from scratch to design a polished and practical products. As a group of Internet circle the most vigorous and creative, almost every PM heart there is a great picture of the product; however miserable is caught in cheating death between demand and R & D PM who are accustomed to calls himself a product of wang…… Many people are even in the painting prototype until after blankly asked myself: bigger and more tired tired more do, what what? Speak of product control? Say right? Say the ultimate experience? Say "great product manager"? Why the reality so skinny……

fortunately, in recent years from Silicon Valley gust of wind "growth", Dropbox, Facebook, Uber in Dachang, Airbnb, led by PM, an all star team to create a lot of awesome growth case data. The reason, found the original data is the key! Have a beautiful data, can firmly control the user behavior, and can take on the desktop to convince boss to prove himself, Why not?

!However, even if there is such a

tool, why many product teams are not of their own products to analyze the data to make snap. There are many reasons for this phenomenon, two of which are particularly noteworthy: 1, although the data analysis is good, but this is not the work of the product; 2, data analysis is too difficult, the threshold is too high novice fear.

so let’s talk about these two questions:

why should people pay attention to the data of the product, the novice should go from here?

why people should pay attention to the data

as mentioned above, for a lot of PM, design, polishing, follow up research and development and iteration, until their children can be successfully launched, is the most important and most successful work. So the question is:

children regardless of health care, back in case of a bad school, who is the

?Many people subconsciously think of

products, the product line will Everything will be fine. ~ good data, the user is operating the unhappy thing, and I got to do. In fact, the other hand, as a result of the product, as PM, do not want to look at it better and better?

so, a responsible person should pay attention to the data. Whether you are doing a new design, or in the maintenance of the old features, there are always some data can clearly reflect the effectiveness of PM, such as people often say PV/UV, DAU, retention rate, installed capacity. As well as more important and more detailed: version update rate, functional utilization, the core user conversion rate, the contribution of the new iteration to retained…… Wait。

observation of the actual use of the user, pay attention to product details of data display, step by step experimental iteration, to make product data be optimized, so as to help PMs get the product control of power and discourse.

as a product, the most proud thing is probably from scratch to design a polished and practical products. As a group of Internet circle the most vigorous and creative, almost every PM heart there is a great picture of the product; however miserable is caught in cheating death between demand and R & D PM who are accustomed to calls himself a product of wang…… Many people are even in the painting prototype until after blankly asked myself: bigger and more tired tired more do, what what? Speak of product control? Say right? Say the ultimate experience? Say "great product manager"? Why the reality so skinny……

fortunately, in recent years from Silicon Valley gust of wind "growth", Dropbox, Facebook, Uber in Dachang, Airbnb, led by PM, an all star team to create a lot of awesome growth case data. The reason, found the original data is the key! Have a beautiful data, can firmly control the user behavior, and can take on the desktop to convince boss to prove himself, Why not?

!However, even if there is such a

tool, why many product teams are not of their own products to analyze the data to make snap. There are many reasons for this phenomenon, two of which are particularly noteworthy: 1, although the data analysis is good, but this is not the work of the product; 2, data analysis is too difficult, the threshold is too high novice fear.

so let’s talk about these two questions:

why should people pay attention to the data of the product, the novice should go from here?

why people should pay attention to the data

as mentioned above, for a lot of PM, design, polishing, follow up research and development and iteration, until their children can be successfully launched, is the most important and most successful work. So the question is:

children regardless of health care, back in case of a bad school, who is the

?Many people subconsciously think of

products, the product line will Everything will be fine. ~ good data, the user is operating the unhappy thing, and I got to do. In fact, the other hand, as a result of the product, as PM, do not want to look at it better and better?

so, a responsible person should pay attention to the data. Whether you are doing a new design, or in the maintenance of the old features, there are always some data can clearly reflect the effectiveness of PM, such as people often say PV/UV, DAU, retention rate, installed capacity. As well as more important and more detailed: version update rate, functional utilization, the core user conversion rate, the contribution of the new iteration to retained…… Wait。

observation of the actual use of the user, pay attention to product details of data display, step by step experimental iteration, to make product data be optimized, so as to help PMs get the product control of power and discourse.

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