Brief analysis the enterprise WeChat marketing that thing

chat WeChat marketing before, say WeChat.

WeChat: first from the user’s point of view to say, as of 2014 1 Yuegong Ministry announced a number of mobile phone users Chinese is 1 billion 235 million, the number of users of WeChat as of the fourth quarter of 2013 600 million registered users, monthly active users exceeded 350 million, accounting for nearly 50% Mobile phone users. Active users accounted for 25% of all mobile phone users. And the number of users of WeChat also continued to grow at a rate of 10 million per month. In the near future, WeChat will replace the SMS and QQ as our standard second friends communication and social communication tools. Now WeChat has with voice intercom and text transmission function successfully replaces sms. So it is no exaggeration to say, for the enterprise, with the user’s WeChat, it is equivalent to the user’s phone number.

looked at the above data, WeChat marketing for the future importance of the enterprise is self-evident.

companies began to do WeChat marketing, or that the company will be WeChat marketing as a daily business promotion to do, want to get good results, understand WeChat marketing KPI is essential.

sales position KPI is the number of potential customers, the number of customers and the month of the month turnover, the technology of KPI is the product update efficiency, bug repair speed. As the promotion of consulting, orders, etc.. So WeChat marketing, which is the future assessment of the operation of WeChat which has it?

first of all, the most obvious is the number of fans change

From the analysis of WeChat

public platform users we can see the current account total number of fans, the new number, number and cancel the attention on net number of attention. These three indicators can be seen directly through the WeChat public platform, can be a preliminary understanding of the number of changes in the quality of WeChat operations.

account total number of fans is one of the manifestation of our public account operators intuitively, the number of new attention can let us clear the public account operations recently attracted a number of new users, to a certain extent that we recognized the extent of operation, generally increasing as acceptance number so we get operations the. Cancel the number and the number of new users attention instead, generally cancel attention more, to a certain extent can reflect the existence of our operational scheme, generally canceled concern because nothing less than the following:

1 account content is not recognized by the user and like, content can not cause the user interest, need to change the content,

2 account content has nothing to do with the user itself, the user does not belong to the public number of audience target groups, exposing the crowd positioning error.

3 do not know what is your account, many Brand Company to engage in activities to send gifts for fans, fans instantly bursting growth. Even the operators have begun to count a 5S in exchange for the number of fans, but a week did not, fans dropped. Why? Because the user has to look at the gift, people do not close

chat WeChat marketing before, say WeChat.

WeChat: first from the user’s point of view to say, as of 2014 1 Yuegong Ministry announced a number of mobile phone users Chinese is 1 billion 235 million, the number of users of WeChat as of the fourth quarter of 2013 600 million registered users, monthly active users exceeded 350 million, accounting for nearly 50% Mobile phone users. Active users accounted for 25% of all mobile phone users. And the number of users of WeChat also continued to grow at a rate of 10 million per month. In the near future, WeChat will replace the SMS and QQ as our standard second friends communication and social communication tools. Now WeChat has with voice intercom and text transmission function successfully replaces sms. So it is no exaggeration to say, for the enterprise, with the user’s WeChat, it is equivalent to the user’s phone number.

looked at the above data, WeChat marketing for the future importance of the enterprise is self-evident.

companies began to do WeChat marketing, or that the company will be WeChat marketing as a daily business promotion to do, want to get good results, understand WeChat marketing KPI is essential.

sales position KPI is the number of potential customers, the number of customers and the month of the month turnover, the technology of KPI is the product update efficiency, bug repair speed. As the promotion of consulting, orders, etc.. So WeChat marketing, which is the future assessment of the operation of WeChat which has it?

first of all, the most obvious is the number of fans change

From the analysis of WeChat

public platform users we can see the current account total number of fans, the new number, number and cancel the attention on net number of attention. These three indicators can be seen directly through the WeChat public platform, can be a preliminary understanding of the number of changes in the quality of WeChat operations.

account total number of fans is one of the manifestation of our public account operators intuitively, the number of new attention can let us clear the public account operations recently attracted a number of new users, to a certain extent that we recognized the extent of operation, generally increasing as acceptance number so we get operations the. Cancel the number and the number of new users attention instead, generally cancel attention more, to a certain extent can reflect the existence of our operational scheme, generally canceled concern because nothing less than the following:

1 account content is not recognized by the user and like, content can not cause the user interest, need to change the content,

2 account content has nothing to do with the user itself, the user does not belong to the public number of audience target groups, exposing the crowd positioning error.

3 do not know what is your account, many Brand Company to engage in activities to send gifts for fans, fans instantly bursting growth. Even the operators have begun to count a 5S in exchange for the number of fans, but a week did not, fans dropped. Why? Because the user has to look at the gift, people do not close

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