Design class electricity supplier how to shape the user experience Warm island two legs exploration

 

warm Island predecessor is a little bit of a blog online. Love the design co-founder Guo Zhelin began visiting designer shops from 2010, and from April 2011 to his discovery of design and creative record on the little net blog, just a few months, more than 350 thousand blog subscribers. After the independence of the station in April 2012, the island has become one of China’s fastest growing creative class electricity supplier, currently has more than 500 thousand members, and more than 600 brands and hundreds of independent designers have cooperation. The first three quarters of this year is the best period of warm island development, monthly traffic and revenue growth are more than an increase of more than August, more innovative sales in, as early as 5 times.

in this golden period, in September 2013, the warm island two co founders Guo Zhelin and Yan Yan have chosen to resign from office, together with the creation of a similar kind of warm Island brand wild sugar network. This makes me in Information Technology Co. Ltd. CEO Liu Dawei (Liu Dawei is also a founder of the street, the street and the island were affiliated with the nature of the hatch I) to adjust the structure of the company, to supplement the warm island with plenty of street, the street also appointed Vice President of Sales Department co-founder Li You succeeded warm island post.

for renewed attention to the warm Island David Liu, warm island this year although good results, and has become the main source of income for me in, but it still has many problems, one of which is that the user purchase experience.

first leg: self built warehouse standardized experience, with 50% of storage to meet the purchase needs of 80%

as the third party platform for the design of the brand, warm island belongs to ultra lightweight electricity supplier, do not participate in inventory, logistics. The zero inventory brought about by the uncontrollable nature of the island is becoming a hindrance to the development of factors. In the face of substantial changes in orders, designers often can not make accurate judgments, resulting in serious shortage of products. Therefore, attracting inventory seems to be the solution.

, according to Liu Dawei, the warm island in almost half a year ago will be part of the company’s office vacated for warehouse, after buying from a designer, then uniform delivery to the user, hoping to provide a unified purchase experience. Of course, the warm island of the current supply of goods as a whole is still less, and Liu Dawei is expected next year, 50% of the island’s warm goods will use warm island storage. This part of the goods is expected to account for 80% of the island’s warm sales.

third party platform for self built warehouse is certainly a good thing. This help TA eliminates the pressure of warehousing, logistics, more focused on design. The warm Island, the unified purchase experience is the biggest benefit of self storage for users, but may be followed by capital, cost pressures.

third party set up brand design platform from the light to heavy seems to be a trend >

 

warm Island predecessor is a little bit of a blog online. Love the design co-founder Guo Zhelin began visiting designer shops from 2010, and from April 2011 to his discovery of design and creative record on the little net blog, just a few months, more than 350 thousand blog subscribers. After the independence of the station in April 2012, the island has become one of China’s fastest growing creative class electricity supplier, currently has more than 500 thousand members, and more than 600 brands and hundreds of independent designers have cooperation. The first three quarters of this year is the best period of warm island development, monthly traffic and revenue growth are more than an increase of more than August, more innovative sales in, as early as 5 times.

in this golden period, in September 2013, the warm island two co founders Guo Zhelin and Yan Yan have chosen to resign from office, together with the creation of a similar kind of warm Island brand wild sugar network. This makes me in Information Technology Co. Ltd. CEO Liu Dawei (Liu Dawei is also a founder of the street, the street and the island were affiliated with the nature of the hatch I) to adjust the structure of the company, to supplement the warm island with plenty of street, the street also appointed Vice President of Sales Department co-founder Li You succeeded warm island post.

for renewed attention to the warm Island David Liu, warm island this year although good results, and has become the main source of income for me in, but it still has many problems, one of which is that the user purchase experience.

first leg: self built warehouse standardized experience, with 50% of storage to meet the purchase needs of 80%

as the third party platform for the design of the brand, warm island belongs to ultra lightweight electricity supplier, do not participate in inventory, logistics. The zero inventory brought about by the uncontrollable nature of the island is becoming a hindrance to the development of factors. In the face of substantial changes in orders, designers often can not make accurate judgments, resulting in serious shortage of products. Therefore, attracting inventory seems to be the solution.

, according to Liu Dawei, the warm island in almost half a year ago will be part of the company’s office vacated for warehouse, after buying from a designer, then uniform delivery to the user, hoping to provide a unified purchase experience. Of course, the warm island of the current supply of goods as a whole is still less, and Liu Dawei is expected next year, 50% of the island’s warm goods will use warm island storage. This part of the goods is expected to account for 80% of the island’s warm sales.

third party platform for self built warehouse is certainly a good thing. This help TA eliminates the pressure of warehousing, logistics, more focused on design. The warm Island, the unified purchase experience is the biggest benefit of self storage for users, but may be followed by capital, cost pressures.

third party set up brand design platform from the light to heavy seems to be a trend >

Leave a Reply

Your email address will not be published. Required fields are marked *