How to plan a detonated circle of friends activities

shortly before the Tencent released a report, only 3.75% of the H5 application will be open, why so many activities can be less than 1/10 today I would like to talent shows itself? Share with you some of my thoughts.

 

I have done a fairly good results of the case, called the 360 children’s TV to find spokesmen activities. This activity was made in 2015 of June. Finally, the number of public fans increased by 330 thousand, PV also reached a record of 20 million, is a good result.

activity increased by 330 thousand

has these 3 Secrets

 

at the same time, we were all prizes sponsorship, including online traffic, most of which are replaced by BD. In other words, we use a very low cost to get a good score, why can do this activity? I summed up the 3 tips.

1 build fission into a spread.

2 depth optimization list

3 buried good tipping point.

fission propagation

what is the spread of fission when we launch a campaign. After the user participation, he found that this activity can be obtained after sharing benefits, so he will share. His circle of friends to see his friends to participate in the sharing, but also feel good, to share a circle of friends or WeChat group. Again, a person into two people, two people into four people, activities of the transmission chain becomes exponential growth, this is the spread of fission.

at the end of 2014 when I had a campaign called Meng Bao big operations. That event created a precedent for the first class of voting model, within a week by 50 thousand, is a fission type of communication activities. Mothers want their children to be famous and stars. So the mother will encourage people to vote for their own children, we seize the parents of the psychological planning of a fission spread activities.

depth optimization list

 

above this figure is that we do a list of activities. As long as the user vote is successful, it will automatically generate such an interface. It shows the number of people who have been voted by the user, and how many votes he missed from the previous one.

what are the benefits of doing so? Our list shows only the top 60 votes, because the top 60 will get our awards, in order to ensure the fairness of the award, followed by the votes are not displayed.

Why does

do this? For example, you go into an activity that uses a normal ranking, which is what everyone says

shortly before the Tencent released a report, only 3.75% of the H5 application will be open, why so many activities can be less than 1/10 today I would like to talent shows itself? Share with you some of my thoughts.

 

I have done a fairly good results of the case, called the 360 children’s TV to find spokesmen activities. This activity was made in 2015 of June. Finally, the number of public fans increased by 330 thousand, PV also reached a record of 20 million, is a good result.

activity increased by 330 thousand

has these 3 Secrets

 

at the same time, we were all prizes sponsorship, including online traffic, most of which are replaced by BD. In other words, we use a very low cost to get a good score, why can do this activity? I summed up the 3 tips.

1 build fission into a spread.

2 depth optimization list

3 buried good tipping point.

fission propagation

what is the spread of fission when we launch a campaign. After the user participation, he found that this activity can be obtained after sharing benefits, so he will share. His circle of friends to see his friends to participate in the sharing, but also feel good, to share a circle of friends or WeChat group. Again, a person into two people, two people into four people, activities of the transmission chain becomes exponential growth, this is the spread of fission.

at the end of 2014 when I had a campaign called Meng Bao big operations. That event created a precedent for the first class of voting model, within a week by 50 thousand, is a fission type of communication activities. Mothers want their children to be famous and stars. So the mother will encourage people to vote for their own children, we seize the parents of the psychological planning of a fission spread activities.

depth optimization list

 

above this figure is that we do a list of activities. As long as the user vote is successful, it will automatically generate such an interface. It shows the number of people who have been voted by the user, and how many votes he missed from the previous one.

what are the benefits of doing so? Our list shows only the top 60 votes, because the top 60 will get our awards, in order to ensure the fairness of the award, followed by the votes are not displayed.

Why does

do this? For example, you go into an activity that uses a normal ranking, which is what everyone says

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