Horizontal expansion and vertical roots here is a 2017 short video business guide

Abstract: due to the

— and the superposition of IP attribute content are more susceptible to specialization, but the vertical field has stronger bargaining and liquidity, rational capital may be more inclined to the vertical project.

 

as you know, the short video originated in 2013 in 2016 a prairie fire flame.

Just say goodbye to

near 2016 is China short video industry year and surge high and sweep forward, more optimistic judgment is that it is also a big round on the eve of the outbreak.

The

dimension compared to graphic content monotonous, the video itself is a three-dimensional and more "IP" of the media state; and in contrast to the traditional video on the website of the content of work, because it can be embedded into the user every day each fragment of leisure time, a short video in the creation and dissemination of all more light – the new year, there will be more in homogeneity in the text on the content of entrepreneurs to short video.

so the grasp of the trend becomes particularly important, the head of the echelon lighthouse meaning is self-evident. Since last June, the second month will release the popular original short video UGC list at the beginning of February 2017, the first list released, careful people can see a short video in the new year a few important variables: for example, "Papi sauce" is through the MCN transition to obtain greater possibility, "love gossip grow the association is with the strong interaction and all the fans to expand capacity, complete self iteration.

Revelation

more important, maybe a short video on the vertical field continue to rise if the 2016 "Pan entertainment" occupy a more short video of the user’s mind, so in 2017, the breakthrough of different segments will be the main tone of short video industry.

lateral expansion super IP hatch "trumpet"

can be seen from the original list data:

"two more video" continuation of the lead in a short video, to play the 560 million top the list;

"love gossip growth Association" to play 430 million month ranked second;

Papi sauce in the month to play the 280 million ranked in the first place, and this month in the list of more than 200 million times the amount of the creators of the game has been 11 people in the past third.

Although the launch of

list to let investors see a short video market potential, but in my opinion, because — and the superposition of IP attributes are more likely to have a professional, but the vertical field has stronger bargaining and liquidity, rational capital may be more inclined to the vertical project.

For example,

in the delicacy list, "magic delicacy" to 230 million player in the top fashion; list, "Lord Jun Pingda" captured a large number of fans hearts, topped the list.

is important in order from the head game player three, keen is not difficult to find two trends. The first.

Abstract: due to the

— and the superposition of IP attribute content are more susceptible to specialization, but the vertical field has stronger bargaining and liquidity, rational capital may be more inclined to the vertical project.

 

as you know, the short video originated in 2013 in 2016 a prairie fire flame.

Just say goodbye to

near 2016 is China short video industry year and surge high and sweep forward, more optimistic judgment is that it is also a big round on the eve of the outbreak.

The

dimension compared to graphic content monotonous, the video itself is a three-dimensional and more "IP" of the media state; and in contrast to the traditional video on the website of the content of work, because it can be embedded into the user every day each fragment of leisure time, a short video in the creation and dissemination of all more light – the new year, there will be more in homogeneity in the text on the content of entrepreneurs to short video.

so the grasp of the trend becomes particularly important, the head of the echelon lighthouse meaning is self-evident. Since last June, the second month will release the popular original short video UGC list at the beginning of February 2017, the first list released, careful people can see a short video in the new year a few important variables: for example, "Papi sauce" is through the MCN transition to obtain greater possibility, "love gossip grow the association is with the strong interaction and all the fans to expand capacity, complete self iteration.

Revelation

more important, maybe a short video on the vertical field continue to rise if the 2016 "Pan entertainment" occupy a more short video of the user’s mind, so in 2017, the breakthrough of different segments will be the main tone of short video industry.

lateral expansion super IP hatch "trumpet"

can be seen from the original list data:

"two more video" continuation of the lead in a short video, to play the 560 million top the list;

"love gossip growth Association" to play 430 million month ranked second;

Papi sauce in the month to play the 280 million ranked in the first place, and this month in the list of more than 200 million times the amount of the creators of the game has been 11 people in the past third.

Although the launch of

list to let investors see a short video market potential, but in my opinion, because — and the superposition of IP attributes are more likely to have a professional, but the vertical field has stronger bargaining and liquidity, rational capital may be more inclined to the vertical project.

For example,

in the delicacy list, "magic delicacy" to 230 million player in the top fashion; list, "Lord Jun Pingda" captured a large number of fans hearts, topped the list.

is important in order from the head game player three, keen is not difficult to find two trends. The first.

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