Electronic magazine fall once brilliant than buy site Hot

‘s "electronic magazine", which appeared quite a few years ago, has now faded out of sight. The day before, a portal is also specially done a survey shows that about 85% of users said that for a long time have not seen the electronic magazine. Electronic magazine, also known as "network magazine", in early 2005, there are only a few in the country, and by 2006, it quickly soared to thousands, and that year was also regarded as the peak period of the development of the domestic electronic magazine industry. Among them, there are many celebrities sign for it, from 2005 Yang Lan founded the first celebrity electronic magazine "Lan LAN", and then to Luyu Chen’s "Yu Yue", Xu Jinglei’s "open"…… Electronic magazine once brilliant, no less than the current group buying site hot.

of course, electronic magazine was also favored by VCs at that time. In 2005, Acer, Lenovo and China Merchants Investment three teamed up to Xplus (domestic electronic magazine, electronic newspaper publishing platform) $4 million 500 thousand; two investment Poco electronic magazine won IDG in 2003, a total of $20 million; Carlyle to another electronic magazine platform Zcom $10 million. In addition to investing in other electronic magazines, about $100 million of venture capitalists have entered the market.

but who ever thought that the money was in three or four years a boondoggle, several mainstream magazines have electronic only also put up the shutters, falling speed is give dying kicks, charan.

Compared with traditional magazines,

has always been a gimmick for its flexible content, good visual effects and low cost. However, these so-called advantages have become the shackles of their development before the industrial chain has been fully perfected. For a time, a variety of electronic magazines crowded on the Internet, but because of lack of content, innovation, homogenization serious, and the industry has few influential leader, so that readers feel unable to start. Although there are a number of electronic magazine platform in order to improve the quality of the content, in addition to the establishment of a partnership with media, have also set up their own original magazines, such as Poco’s have "PocoZine", the "impression", "taste" and "Premiere" four of the original magazine, but this increase in the cost of.

on the other hand, the "money scene" of electronic magazine has not been clear. Similar to traditional magazines, electronic magazine’s profit model is nothing more than issue fees and advertising money. The former is accustomed to the free Internet market in China, obviously no advantage at all; the latter because of the limitations of users, advertisers in the electronic magazine on the amount of natural not much to where. Over time, in the vicious cycle of the two, the industry gradually bottomed out. In 2006, Zcom magazine lost nearly 2 million yuan a month.

now, Zbox has quietly closed down, and the domain name has been turned to him; the industry’s predecessor Xplus has faded from the industry, and his general manager, Xia Hong, has switched to a mobile Internet media company. Yang Lan tries

‘s "electronic magazine", which appeared quite a few years ago, has now faded out of sight. The day before, a portal is also specially done a survey shows that about 85% of users said that for a long time have not seen the electronic magazine. Electronic magazine, also known as "network magazine", in early 2005, there are only a few in the country, and by 2006, it quickly soared to thousands, and that year was also regarded as the peak period of the development of the domestic electronic magazine industry. Among them, there are many celebrities sign for it, from 2005 Yang Lan founded the first celebrity electronic magazine "Lan LAN", and then to Luyu Chen’s "Yu Yue", Xu Jinglei’s "open"…… Electronic magazine once brilliant, no less than the current group buying site hot.

of course, electronic magazine was also favored by VCs at that time. In 2005, Acer, Lenovo and China Merchants Investment three teamed up to Xplus (domestic electronic magazine, electronic newspaper publishing platform) $4 million 500 thousand; two investment Poco electronic magazine won IDG in 2003, a total of $20 million; Carlyle to another electronic magazine platform Zcom $10 million. In addition to investing in other electronic magazines, about $100 million of venture capitalists have entered the market.

but who ever thought that the money was in three or four years a boondoggle, several mainstream magazines have electronic only also put up the shutters, falling speed is give dying kicks, charan.

Compared with traditional magazines,

has always been a gimmick for its flexible content, good visual effects and low cost. However, these so-called advantages have become the shackles of their development before the industrial chain has been fully perfected. For a time, a variety of electronic magazines crowded on the Internet, but because of lack of content, innovation, homogenization serious, and the industry has few influential leader, so that readers feel unable to start. Although there are a number of electronic magazine platform in order to improve the quality of the content, in addition to the establishment of a partnership with media, have also set up their own original magazines, such as Poco’s have "PocoZine", the "impression", "taste" and "Premiere" four of the original magazine, but this increase in the cost of.

on the other hand, the "money scene" of electronic magazine has not been clear. Similar to traditional magazines, electronic magazine’s profit model is nothing more than issue fees and advertising money. The former is accustomed to the free Internet market in China, obviously no advantage at all; the latter because of the limitations of users, advertisers in the electronic magazine on the amount of natural not much to where. Over time, in the vicious cycle of the two, the industry gradually bottomed out. In 2006, Zcom magazine lost nearly 2 million yuan a month.

now, Zbox has quietly closed down, and the domain name has been turned to him; the industry’s predecessor Xplus has faded from the industry, and his general manager, Xia Hong, has switched to a mobile Internet media company. Yang Lan tries

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