Dining SaaS into the red sea how he connected the 68 thousand chain KA customers with digital servic

in the transformation of catering enterprises now before SaaS, the acewill founder Kong Lingbo also had to do an entrepreneurial "Star", but then, his project or electronic menu. From the beginning of 2012, acewill began a transformation, the transition to digital service system.

has experienced nearly 10 years of business fluctuations, acewill November 2014 Sequoia investment 40 million, 158 million yuan B round of investment in 2015 06 and Sequoia group and combined with injection, and in November 2015 acquired Twitter Life team. From 2006 start, Kong Lingbo has experienced different stages of development of domestic information, the company from the beginning of the outsourcing, electronic menu, to specialized services catering industry now digital services and management SaaS system, perhaps his experience and thinking for the industry, all in the same field of entrepreneurs, will bring huge inspiration.

electronic menu failed

in 2006, the preference of uncertainty, Kong Lingbo, determined to quit the steady work of Peking University, embarked on the road of entrepreneurship. In the early to do a number of minimally invasive new products, technical professional background of Kong Lingbo for the company to determine the direction of the product: multimedia electronic recipes.

Kong Lingbo felt that the market is very large, but also more pain". Now, we can easily understand the electronic menu form, it is like a prototype tablet computer, and in 2007 at the time of the environment, in order to realize its application, Kong Lingbo made a lot of underlying development on the touch screen, WiFi, embedded technology.

electronic menu launch, has been welcomed by many businesses. A lot of reasons, such as reducing the cost of inputs, the rapid realization of the update, the management of food and beverage, etc.." Kong Lingbo said to I dark horse. But on the other hand, he found that many consumers do not buy it, or keep the habit of using menu.

after some thought, Kong Lingbo decided on products and promotion for the improvement, improve product coverage, and changing consumer habits; the development of the catering industry service platform based on distributed media acewill further to, also is to let consumers see advertisements in the order, do the Focus Media’s effect in the flow of people is very the food and beverage industry.

The

logic is established in theory, has also been recognized by investors in 2010, just a few months, the acewill won two rounds of financing of nearly 30 million yuan. Electronic menu in the year as a groundbreaking product, also received a lot of media attention. Kong Lingbo began to practice their own bold plans to do a large-scale product promotion, a few thousands of sets of hardware, to allow more users to reach the product.

but soon acewill faced defeat. When the tablet hardware technology independent program supply environment is not mature, the manufacturing cost is very high, a shop out of thousands, means that the acewill money will soon be burned. > and

in the transformation of catering enterprises now before SaaS, the acewill founder Kong Lingbo also had to do an entrepreneurial "Star", but then, his project or electronic menu. From the beginning of 2012, acewill began a transformation, the transition to digital service system.

has experienced nearly 10 years of business fluctuations, acewill November 2014 Sequoia investment 40 million, 158 million yuan B round of investment in 2015 06 and Sequoia group and combined with injection, and in November 2015 acquired Twitter Life team. From 2006 start, Kong Lingbo has experienced different stages of development of domestic information, the company from the beginning of the outsourcing, electronic menu, to specialized services catering industry now digital services and management SaaS system, perhaps his experience and thinking for the industry, all in the same field of entrepreneurs, will bring huge inspiration.

electronic menu failed

in 2006, the preference of uncertainty, Kong Lingbo, determined to quit the steady work of Peking University, embarked on the road of entrepreneurship. In the early to do a number of minimally invasive new products, technical professional background of Kong Lingbo for the company to determine the direction of the product: multimedia electronic recipes.

Kong Lingbo felt that the market is very large, but also more pain". Now, we can easily understand the electronic menu form, it is like a prototype tablet computer, and in 2007 at the time of the environment, in order to realize its application, Kong Lingbo made a lot of underlying development on the touch screen, WiFi, embedded technology.

electronic menu launch, has been welcomed by many businesses. A lot of reasons, such as reducing the cost of inputs, the rapid realization of the update, the management of food and beverage, etc.." Kong Lingbo said to I dark horse. But on the other hand, he found that many consumers do not buy it, or keep the habit of using menu.

after some thought, Kong Lingbo decided on products and promotion for the improvement, improve product coverage, and changing consumer habits; the development of the catering industry service platform based on distributed media acewill further to, also is to let consumers see advertisements in the order, do the Focus Media’s effect in the flow of people is very the food and beverage industry.

The

logic is established in theory, has also been recognized by investors in 2010, just a few months, the acewill won two rounds of financing of nearly 30 million yuan. Electronic menu in the year as a groundbreaking product, also received a lot of media attention. Kong Lingbo began to practice their own bold plans to do a large-scale product promotion, a few thousands of sets of hardware, to allow more users to reach the product.

but soon acewill faced defeat. When the tablet hardware technology independent program supply environment is not mature, the manufacturing cost is very high, a shop out of thousands, means that the acewill money will soon be burned. > and

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