The elephant condom why praised

 

kicked off the

(WeChat ID:aitike)

accidentally found the elephant condom sales, continuous observation of two months to sell about 2000 boxes, which is a monthly sales of less than 1000 boxes. The visibility of the elephant in the industry is higher, in the public sector also has a certain impact, why sales are so bleak?

elephant is an Internet consumer brand, in my eyes is the same with Huang Taiji, referring to the Internet business model products, I also do the puffer mask will begin on June, directional closed beta, so the related products are more concerned. The elephant sales are so bleak, really surprised me, but I hope they can sell, let me have more confidence on the puffer mask, although I have been full of confidence.

around a lot of people boast of the beautiful design of elephants, packaging is very novel, but no one boast good products. Because, these people in front of me to boast the elephant, did not buy the elephant products, also did not experience the elephant products. They are aware of the brand of elephants, so that they have a good impression, and has a good reputation spread. But this reputation is actually very weak, because the communicator is a potential consumer, only from the reputation of the brand reputation, and can not drive the purchase. Just think, these people do not have the word of mouth spread, and did not experience the elephant’s products, other consumers will be willing to experience it?

this has a great relationship with the category. Condom buyers and users are men, men are not driven by irrational emotions, they are more concerned about the kind of rational experience. If it is for women’s consumer goods, this situation is unlikely to occur, because women are relatively irrational, more focused on the emotional resonance. Men are quite different, focusing on rational experience, no actual experience of reputation, in their view is not reliable. In a network language: say JB without a picture. The text does not stimulate the male hormone, there are pictures and the truth is the kingly way. Women are not the same, often a qiqicancan text, they will be able to move into tears, also took out his wallet to the imperceptibly.

Compared to the

electronic products sought after men category, condom is a very special commodity, it has a relationship with the lifeblood, male relatively conservative, not easily to try new brands. According to my investigation on the male side, the vast majority of people with fixed condom brand, Durex, Jissbon and Okamoto’s other niche brands, basically not to buy, at least the elephant’s target population is basically not. Moreover, men choose condoms to take care of the feelings of women, girls are not easy to be allergic to rubber, men will not easily change the brand. Furthermore, men’s loyalty to the brand is very high, once a brand of iron powder, it will not be more than a woman errand. Therefore, the elephant sales slump is understandable.

I have participated

 

kicked off the

(WeChat ID:aitike)

accidentally found the elephant condom sales, continuous observation of two months to sell about 2000 boxes, which is a monthly sales of less than 1000 boxes. The visibility of the elephant in the industry is higher, in the public sector also has a certain impact, why sales are so bleak?

elephant is an Internet consumer brand, in my eyes is the same with Huang Taiji, referring to the Internet business model products, I also do the puffer mask will begin on June, directional closed beta, so the related products are more concerned. The elephant sales are so bleak, really surprised me, but I hope they can sell, let me have more confidence on the puffer mask, although I have been full of confidence.

around a lot of people boast of the beautiful design of elephants, packaging is very novel, but no one boast good products. Because, these people in front of me to boast the elephant, did not buy the elephant products, also did not experience the elephant products. They are aware of the brand of elephants, so that they have a good impression, and has a good reputation spread. But this reputation is actually very weak, because the communicator is a potential consumer, only from the reputation of the brand reputation, and can not drive the purchase. Just think, these people do not have the word of mouth spread, and did not experience the elephant’s products, other consumers will be willing to experience it?

this has a great relationship with the category. Condom buyers and users are men, men are not driven by irrational emotions, they are more concerned about the kind of rational experience. If it is for women’s consumer goods, this situation is unlikely to occur, because women are relatively irrational, more focused on the emotional resonance. Men are quite different, focusing on rational experience, no actual experience of reputation, in their view is not reliable. In a network language: say JB without a picture. The text does not stimulate the male hormone, there are pictures and the truth is the kingly way. Women are not the same, often a qiqicancan text, they will be able to move into tears, also took out his wallet to the imperceptibly.

Compared to the

electronic products sought after men category, condom is a very special commodity, it has a relationship with the lifeblood, male relatively conservative, not easily to try new brands. According to my investigation on the male side, the vast majority of people with fixed condom brand, Durex, Jissbon and Okamoto’s other niche brands, basically not to buy, at least the elephant’s target population is basically not. Moreover, men choose condoms to take care of the feelings of women, girls are not easy to be allergic to rubber, men will not easily change the brand. Furthermore, men’s loyalty to the brand is very high, once a brand of iron powder, it will not be more than a woman errand. Therefore, the elephant sales slump is understandable.

I have participated

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