GreenTree nn Chairman don’t be nternet entrepreneurs

 

figure: GreenTree Inn Management Group Chairman Xu Shuguang. Photograph: Gao Zheng

Shanghai Economic Review: there’s a lot of quick success right now. What advice do you have for young entrepreneurs?

Xu Shuguang: my own feeling is solid learn skill, do not change from time to time. Then do not impetuous, toss more chance of failure is also higher. Finally, don’t be to hold the Internet, the Internet tend to do seem simplistic.

Shanghai Economic Review: you have a life and work experience in China and Western countries, the integration of different cultures to bring you what sentiment?

Xu Shuguang: the ability to identify things better. In China, I see the situation at home, but also from the inside to see the United states. In the United States, most of my employees are Americans, I have experienced a lot of economic cycle fluctuations, see a batch of enterprise development and disappear. My children grew up in the United States, I personally experienced their education, saw some of the ills of American society, but also from this perspective to see china. These insights should be my greatest wealth, may also be a focus on China or focus on the United States entrepreneurs are difficult to understand.

Shanghai Economic Review: now how to look at the original return to invest in this matter?

Xu Shuguang: in 2004 the U.S. real estate bubble has begun to form, which is the fuse of the financial crisis in 2008, in order to transform, I began to return home. At that time, we are in the background of a large number of foreign capital in a lot of competitive segments are at a disadvantage. Now the rapid development of the company is also beyond the expected. I think, with China’s social and economic development environment becomes more and more fair and transparent, we will be more competitive. Return investment is worthy of our pride.

Shanghai Economic Review: how to describe their management style?

Xu Shuguang: I have been advocating a brilliant disciple. One lesson, long one wisdom, the company is a hubanghuhua atmosphere. I am also very happy to see now, company executives are almost out of our own culture, we have never advocated to dig others corner.

Shanghai Economic Review: talk about the future development of the GreenTree Inn layout planning

Xu Shuguang: GreenTree Inn has more than 1000 stores. At the end of last year, we launched the Green East, positioned as a four-star The Inn Boutique, relative to other company brand, Green East higher requirements to the management staff, the staff for the next development also paved the way. At the same time, we are also actively expanding overseas markets.

Shanghai Economic Review: how to look at the future development trend of China’s hotel chain

?

Xu Shuguang: for the hotel chain, in the past the quantity oriented development model to start with the quality oriented. In the future, the industry will be large and small

 

figure: GreenTree Inn Management Group Chairman Xu Shuguang. Photograph: Gao Zheng

Shanghai Economic Review: there’s a lot of quick success right now. What advice do you have for young entrepreneurs?

Xu Shuguang: my own feeling is solid learn skill, do not change from time to time. Then do not impetuous, toss more chance of failure is also higher. Finally, don’t be to hold the Internet, the Internet tend to do seem simplistic.

Shanghai Economic Review: you have a life and work experience in China and Western countries, the integration of different cultures to bring you what sentiment?

Xu Shuguang: the ability to identify things better. In China, I see the situation at home, but also from the inside to see the United states. In the United States, most of my employees are Americans, I have experienced a lot of economic cycle fluctuations, see a batch of enterprise development and disappear. My children grew up in the United States, I personally experienced their education, saw some of the ills of American society, but also from this perspective to see china. These insights should be my greatest wealth, may also be a focus on China or focus on the United States entrepreneurs are difficult to understand.

Shanghai Economic Review: now how to look at the original return to invest in this matter?

Xu Shuguang: in 2004 the U.S. real estate bubble has begun to form, which is the fuse of the financial crisis in 2008, in order to transform, I began to return home. At that time, we are in the background of a large number of foreign capital in a lot of competitive segments are at a disadvantage. Now the rapid development of the company is also beyond the expected. I think, with China’s social and economic development environment becomes more and more fair and transparent, we will be more competitive. Return investment is worthy of our pride.

Shanghai Economic Review: how to describe their management style?

Xu Shuguang: I have been advocating a brilliant disciple. One lesson, long one wisdom, the company is a hubanghuhua atmosphere. I am also very happy to see now, company executives are almost out of our own culture, we have never advocated to dig others corner.

Shanghai Economic Review: talk about the future development of the GreenTree Inn layout planning

Xu Shuguang: GreenTree Inn has more than 1000 stores. At the end of last year, we launched the Green East, positioned as a four-star The Inn Boutique, relative to other company brand, Green East higher requirements to the management staff, the staff for the next development also paved the way. At the same time, we are also actively expanding overseas markets.

Shanghai Economic Review: how to look at the future development trend of China’s hotel chain

?

Xu Shuguang: for the hotel chain, in the past the quantity oriented development model to start with the quality oriented. In the future, the industry will be large and small

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