Red child to create O2O model will open 68 stores

[introduction] red children will advance through the two channels of O2O landing. One is the self under the line of stores as well as Suning’s existing stores; one is Suning stores in 8 locations.

 

text / He Chunmei

Su Ningyu will be a red child to create a benchmark for its O2O operations. General manager Su Ninghong child company Pan Min told the new financial reporters, and Suning red children has realized the logistics system, information system and membership system can be shared, members of the existing direct docking Suning 1.7 over the next five years, Suning will build more than 10 thousand township service station, will also expand the market, red child to improve the service platform. At the same time, the red child will open 68 stores.

2015, Suning proposed consolidation of large household appliances, highlighting communications, 3C, breaking the mother, the supermarket and department store, the whole category strategy. Su Ninghong Su Ningquan’s first child become a category expansion force, Pan Min said in 2015, Suning red children will go hand in hand through the proprietary platform, realize the SKU of more than 1 million, while online and offline synchronization into 500 service businesses, to achieve O2O operation platform.

Pan Min said, red children in the first quarter of last year growth of only single digits, from the beginning of the two quarter of last year, Suning opened with the membership system and supply chain system, the performance of accelerating growth in the fourth quarter of last year increased by more than 200%. She said that in 2015 the red child’s sales target is to achieve an increase of 300%.

Just as Su Ningyun’s

COO Hou Enlong said that this year will be from the supplier joint underwriting customized, supplier development and retail oriented big data cloud, full channel sink and joint marketing and other aspects, to give children red from the front to the back support, Suning red children into the intention to change after the O2O mode of supply chain benchmarking.

in 3C, the clothing electricity market saturation and the pattern of stability, maternal and child category increased rapidly, has become the business platform of a hotly contested spot. Analysys think tank data show that in the three quarter of 2014, the mother of B2C market top four are Tmall, Jingdong, Dangdang, suning.com, suning.com one of only 0.3 percentage points less than dangdang. Analysys analyst believes that in 2015 the maternal B2C market competition will become more intense, but also maternal electricity supplier site reshuffle year.

in addition to the traditional platform site, the red child is also facing vertical direct competition of maternal and child sites. Analysys analyst believes that the development of China maternal electricity providers can be divided into 4 main periods: the period of rapid development of 2000~2011 exploration period, 2012~2014 start-up period, beginning in 2015 and final maturity. The current market has entered a period of rapid development, is to set up the network, the only product, baby honey bud baby and baby plaid with a number of innovative models of vertical maternal electricity supplier platform and access to large amounts of financing.

Analysys analyst believes that the vertical.

[introduction] red children will advance through the two channels of O2O landing. One is the self under the line of stores as well as Suning’s existing stores; one is Suning stores in 8 locations.

 

text / He Chunmei

Su Ningyu will be a red child to create a benchmark for its O2O operations. General manager Su Ninghong child company Pan Min told the new financial reporters, and Suning red children has realized the logistics system, information system and membership system can be shared, members of the existing direct docking Suning 1.7 over the next five years, Suning will build more than 10 thousand township service station, will also expand the market, red child to improve the service platform. At the same time, the red child will open 68 stores.

2015, Suning proposed consolidation of large household appliances, highlighting communications, 3C, breaking the mother, the supermarket and department store, the whole category strategy. Su Ninghong Su Ningquan’s first child become a category expansion force, Pan Min said in 2015, Suning red children will go hand in hand through the proprietary platform, realize the SKU of more than 1 million, while online and offline synchronization into 500 service businesses, to achieve O2O operation platform.

Pan Min said, red children in the first quarter of last year growth of only single digits, from the beginning of the two quarter of last year, Suning opened with the membership system and supply chain system, the performance of accelerating growth in the fourth quarter of last year increased by more than 200%. She said that in 2015 the red child’s sales target is to achieve an increase of 300%.

Just as Su Ningyun’s

COO Hou Enlong said that this year will be from the supplier joint underwriting customized, supplier development and retail oriented big data cloud, full channel sink and joint marketing and other aspects, to give children red from the front to the back support, Suning red children into the intention to change after the O2O mode of supply chain benchmarking.

in 3C, the clothing electricity market saturation and the pattern of stability, maternal and child category increased rapidly, has become the business platform of a hotly contested spot. Analysys think tank data show that in the three quarter of 2014, the mother of B2C market top four are Tmall, Jingdong, Dangdang, suning.com, suning.com one of only 0.3 percentage points less than dangdang. Analysys analyst believes that in 2015 the maternal B2C market competition will become more intense, but also maternal electricity supplier site reshuffle year.

in addition to the traditional platform site, the red child is also facing vertical direct competition of maternal and child sites. Analysys analyst believes that the development of China maternal electricity providers can be divided into 4 main periods: the period of rapid development of 2000~2011 exploration period, 2012~2014 start-up period, beginning in 2015 and final maturity. The current market has entered a period of rapid development, is to set up the network, the only product, baby honey bud baby and baby plaid with a number of innovative models of vertical maternal electricity supplier platform and access to large amounts of financing.

Analysys analyst believes that the vertical.

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