Baidu to test the waters of the B2C e commerce online shopping reproduction entrance dispute

with the search and e-commerce more and more closely, focusing on the search of Baidu, concerned with the value of the combination of e-commerce and search, decided to test the waters of B2C e-commerce. At the end of January, Baidu announced that with the global B2C platform model of Portland, Japanese e-commerce site of the biggest Lotte in a joint venture, trying to build Chinese largest B2B2C online sales center.

"Lotte and Baidu cooperation, Lotte may learn from the successful experience in e-commerce operations, Baidu traffic, and marketing capabilities will play a role." Analysys International analyst Chen Shou think. But he also said that the Chinese market and the Japanese market vary greatly, to Lotte in sales, logistics and other aspects of Baidu to provide help, which depends on the ability of the operation of Baidu.

in fact, the current Taobao mall is just take the recommended third party logistics, and the domestic logistics development level is not high, there will be some self logistics costs, but also will be more conducive to the control of B2C enterprise service. Another view of Chen Shou is that if Baidu take mall model, rather than Taobao’s platform model, the management of the brand will be much simpler.

venture capital optimistic about B2C enterprise

any one company, a single business to a certain stage of rapid development, the annual growth rate of 30% can be maintained on a very good. At this point, the company will certainly find new business growth point, and the search has a strong value of e-commerce business is a very good direction Baidu." The executive director Wang Jian Fang to the capital "China business daily" reporters.

Baidu

and Lotte plan for the next 3 years to invest $50 million in equity joint venture structure, Lotte accounted for 51%, Baidu accounted for 49%. The existing business joint venture company will introduce Japan Lotte platform to conduct business China. The two sides will jointly appoint senior members of the management team, appointed by Lotte CEO.

"in China, many Internet Co are industrial brands, not consumer brands. Baidu is one of the most profitable companies in the consumer brand." Wang Fangjian also believes that although Baidu has a brand benefit, but how to translate it into user benefits, from the search to the actual transfer of the purchase, the process requires a lot of effort.

Wang Fangjian cited an example, introducing a more friendly interface, the user registration process become more comfortable and convenient. This is closely related to its design. At the beginning of the registration, users only need to enter the user name, password, you can browse the goods. Wait until the next settlement, and then enter the detailed information. This user psychology and details of the grasp, very important for B2C companies.

in the current network shopping market, B2C business mainly has four modes, one is production enterprise sales sites, such as Haier, Lenovo, VANCL; two is the B2C e-commerce company, such as excellence, Dangdang; three is to flow to win platform website >

with the search and e-commerce more and more closely, focusing on the search of Baidu, concerned with the value of the combination of e-commerce and search, decided to test the waters of B2C e-commerce. At the end of January, Baidu announced that with the global B2C platform model of Portland, Japanese e-commerce site of the biggest Lotte in a joint venture, trying to build Chinese largest B2B2C online sales center.

"Lotte and Baidu cooperation, Lotte may learn from the successful experience in e-commerce operations, Baidu traffic, and marketing capabilities will play a role." Analysys International analyst Chen Shou think. But he also said that the Chinese market and the Japanese market vary greatly, to Lotte in sales, logistics and other aspects of Baidu to provide help, which depends on the ability of the operation of Baidu.

in fact, the current Taobao mall is just take the recommended third party logistics, and the domestic logistics development level is not high, there will be some self logistics costs, but also will be more conducive to the control of B2C enterprise service. Another view of Chen Shou is that if Baidu take mall model, rather than Taobao’s platform model, the management of the brand will be much simpler.

venture capital optimistic about B2C enterprise

any one company, a single business to a certain stage of rapid development, the annual growth rate of 30% can be maintained on a very good. At this point, the company will certainly find new business growth point, and the search has a strong value of e-commerce business is a very good direction Baidu." The executive director Wang Jian Fang to the capital "China business daily" reporters.

Baidu

and Lotte plan for the next 3 years to invest $50 million in equity joint venture structure, Lotte accounted for 51%, Baidu accounted for 49%. The existing business joint venture company will introduce Japan Lotte platform to conduct business China. The two sides will jointly appoint senior members of the management team, appointed by Lotte CEO.

"in China, many Internet Co are industrial brands, not consumer brands. Baidu is one of the most profitable companies in the consumer brand." Wang Fangjian also believes that although Baidu has a brand benefit, but how to translate it into user benefits, from the search to the actual transfer of the purchase, the process requires a lot of effort.

Wang Fangjian cited an example, introducing a more friendly interface, the user registration process become more comfortable and convenient. This is closely related to its design. At the beginning of the registration, users only need to enter the user name, password, you can browse the goods. Wait until the next settlement, and then enter the detailed information. This user psychology and details of the grasp, very important for B2C companies.

in the current network shopping market, B2C business mainly has four modes, one is production enterprise sales sites, such as Haier, Lenovo, VANCL; two is the B2C e-commerce company, such as excellence, Dangdang; three is to flow to win platform website >

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