Ping Jing campaign 2 Suning fight back Jingdong refused to come to war

war is always moving troops and horses, forage first, whether the price war is not a spur of the moment, more important is can continue to maintain the highest price advantage to the user.

five days after the launch of the battle of "Jing Jing" in October 23rd, the Jingdong finally sat down. Jingdong public relations director Kang Jian said in an interview, will not give up the price advantage".

this, Su Ning relevant responsible person said, it is clear that Suning play ping Jing campaign, clearly expressed the need to defend the interests of consumers, Jingdong forced to make hasty response under pressure. Price war has always been the value of the war, the overall strength of the war, Su Ning ‘Jing Jing battle’ is in the supply chain, logistics, O2O services and other aspects of a comprehensive and fully prepared after the launch of a protracted war. If the friends of Suning ‘Ping Beijing campaign’ is not satisfied, can be a war in the end."

contrast to reporters in recent days Suning and Jingdong found that the actions, following Suning supermarket launched the "full 199 minus 110, Suning red children launched the audience full of 198 by 100" the first wave of price kill, followed by the Jingdong play full supermarket promotion strategy; then Suning in the overseas purchase of the second field, and launched a TV free delivery installation service, which became Suning "first service product Beijing resorted to battle".

October 21st, Su ningyun COO Hou Enlong released blockbuster news in the third O2O Shopping Festival supplier conference, double 11 period, Suning logistics will provide free TV service installed to send one in the north of Guangzhou Shenzhen and other 12 main areas of the city, according to industry sent prices, this move will save 30 – 300 dollars costs for the purchase of TV users.

according to Su Ning introduction, at present, Suning delivery service in the main city of the country’s major cities have completed 100% coverage, the county coverage has reached 50%. In addition to color TV, water heater category can also enjoy the delivery of integrated services, in Suning line to buy water heaters, the country’s 30 key cities can enjoy the delivery of integrated services.

installed to send one in the expanding types of services and service range, also accelerate the diversification of service platform, at present, Beijing area consumers in the suning.com Tmall flagship store purchase orders designated goods can also enjoy Suning standard installed to send one service.

in addition, Suning logistics in 11 will continue to promote the knife service products rapidly up, with stores and existing network resources, covering nearly 200 City, nearly 2000 products, sword to industry in speed. In the customer service service, Suning will also be launched in Beijing for the first time for reverse logistics 3C commodities, the product was broken without corresponding outlets, only need to submit information online, Suning will arrange door-to-door service.

war is always moving troops and horses, forage first, whether the price war is not a spur of the moment, more important is can continue to maintain the highest price advantage to the user.

five days after the launch of the battle of "Jing Jing" in October 23rd, the Jingdong finally sat down. Jingdong public relations director Kang Jian said in an interview, will not give up the price advantage".

this, Su Ning relevant responsible person said, it is clear that Suning play ping Jing campaign, clearly expressed the need to defend the interests of consumers, Jingdong forced to make hasty response under pressure. Price war has always been the value of the war, the overall strength of the war, Su Ning ‘Jing Jing battle’ is in the supply chain, logistics, O2O services and other aspects of a comprehensive and fully prepared after the launch of a protracted war. If the friends of Suning ‘Ping Beijing campaign’ is not satisfied, can be a war in the end."

contrast to reporters in recent days Suning and Jingdong found that the actions, following Suning supermarket launched the "full 199 minus 110, Suning red children launched the audience full of 198 by 100" the first wave of price kill, followed by the Jingdong play full supermarket promotion strategy; then Suning in the overseas purchase of the second field, and launched a TV free delivery installation service, which became Suning "first service product Beijing resorted to battle".

October 21st, Su ningyun COO Hou Enlong released blockbuster news in the third O2O Shopping Festival supplier conference, double 11 period, Suning logistics will provide free TV service installed to send one in the north of Guangzhou Shenzhen and other 12 main areas of the city, according to industry sent prices, this move will save 30 – 300 dollars costs for the purchase of TV users.

according to Su Ning introduction, at present, Suning delivery service in the main city of the country’s major cities have completed 100% coverage, the county coverage has reached 50%. In addition to color TV, water heater category can also enjoy the delivery of integrated services, in Suning line to buy water heaters, the country’s 30 key cities can enjoy the delivery of integrated services.

installed to send one in the expanding types of services and service range, also accelerate the diversification of service platform, at present, Beijing area consumers in the suning.com Tmall flagship store purchase orders designated goods can also enjoy Suning standard installed to send one service.

in addition, Suning logistics in 11 will continue to promote the knife service products rapidly up, with stores and existing network resources, covering nearly 200 City, nearly 2000 products, sword to industry in speed. In the customer service service, Suning will also be launched in Beijing for the first time for reverse logistics 3C commodities, the product was broken without corresponding outlets, only need to submit information online, Suning will arrange door-to-door service.

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