Carrefour tasted the sweetness of the whole channel development of non food business performance of

the overall performance of Carrefour and the fourth quarter of the year are very stable, proved that the whole channel model has shown the effect.

 

image source: AFP

is the world’s second largest retailer Carrefour is speeding up the integration mode of non food online and offline, to boost the category in French domestic large supermarket sales slump.

‘s chief financial officer Pierre-Jean Sivignon said on a conference call, they discuss fourth quarter and full year sales in January 19th, the textile category mainly non food business has hitherto unknown results.

thanks to the acquisition of Carrefour last year, the French electricity supplier franchise company Rue Du Commerce. January 2016, the acquisition of the French 3C platform Rue electricity supplier all the shares of du commerce, the latter in France, the average monthly access 5 million passengers. Carrefour hopes to consolidate its market share in the field of 3C, and to strengthen its position in the field of non food electricity supplier.

Sivignon said that the acquisition of Rue Du benefits Carrefour in France, a large supermarket in. Prior to this, compared to other types of shops, these large supermarkets by the French domestic market competition and consumer downturn in the biggest impact of the environment.

in the French market, large supermarket Carrefour sales accounted for half of the country. Last year, a large supermarket sales fell 2.6% to 20 billion 820 million euros (about 152 billion 700 million yuan), the supermarket revenue fell 0.9% to 12 billion 950 million euros (about 94 billion 980 million yuan), and convenience stores and other shops in the form of a 3.2% increase in sales reached 6 billion 370 million euros (about 46 billion 720 million yuan).

in recent years, in France, as the representative of the Spanish market, common strategy for retailer is taken to re adjust the store layout and location, thereby reducing the reliance on large supermarket, store location can adjust attract younger and more urban consumer groups.

In addition to adjusting the store location

, Sivignon also proposed the future of large supermarkets will benefit from the full channel model. "We are increasing sales of non food products through the Internet, which has also helped to ease the pain of non food items in the store."

Carrefour last year, online sales of about 1 billion euros, most of which come from the diversion of the contribution of Rue Du Commerce. The company is gradually Rue Du Commerce and Carrefour in France’s own electricity supplier’s non food business merger.

at present, Carrefour in the non food business aspects include: the introduction of electronic single service, re classification of non food category, training sales staff, to

the overall performance of Carrefour and the fourth quarter of the year are very stable, proved that the whole channel model has shown the effect.

 

image source: AFP

is the world’s second largest retailer Carrefour is speeding up the integration mode of non food online and offline, to boost the category in French domestic large supermarket sales slump.

‘s chief financial officer Pierre-Jean Sivignon said on a conference call, they discuss fourth quarter and full year sales in January 19th, the textile category mainly non food business has hitherto unknown results.

thanks to the acquisition of Carrefour last year, the French electricity supplier franchise company Rue Du Commerce. January 2016, the acquisition of the French 3C platform Rue electricity supplier all the shares of du commerce, the latter in France, the average monthly access 5 million passengers. Carrefour hopes to consolidate its market share in the field of 3C, and to strengthen its position in the field of non food electricity supplier.

Sivignon said that the acquisition of Rue Du benefits Carrefour in France, a large supermarket in. Prior to this, compared to other types of shops, these large supermarkets by the French domestic market competition and consumer downturn in the biggest impact of the environment.

in the French market, large supermarket Carrefour sales accounted for half of the country. Last year, a large supermarket sales fell 2.6% to 20 billion 820 million euros (about 152 billion 700 million yuan), the supermarket revenue fell 0.9% to 12 billion 950 million euros (about 94 billion 980 million yuan), and convenience stores and other shops in the form of a 3.2% increase in sales reached 6 billion 370 million euros (about 46 billion 720 million yuan).

in recent years, in France, as the representative of the Spanish market, common strategy for retailer is taken to re adjust the store layout and location, thereby reducing the reliance on large supermarket, store location can adjust attract younger and more urban consumer groups.

In addition to adjusting the store location

, Sivignon also proposed the future of large supermarkets will benefit from the full channel model. "We are increasing sales of non food products through the Internet, which has also helped to ease the pain of non food items in the store."

Carrefour last year, online sales of about 1 billion euros, most of which come from the diversion of the contribution of Rue Du Commerce. The company is gradually Rue Du Commerce and Carrefour in France’s own electricity supplier’s non food business merger.

at present, Carrefour in the non food business aspects include: the introduction of electronic single service, re classification of non food category, training sales staff, to

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