Double 11 sleepless nights B2C is no longer traditional enterprises no longer fight melee

[Abstract] this year’s double eleven, Jingdong, Tmall, Suning and other ", the usual focus and fight the enemy separately" is very different.

Tencent technology Lei Jianping reported on November 11th

once a year the double 11 once again many sleepless nights, Ali will also share price to a new high, the market value of nearly $300 billion.

in this double 11 main battlefield in Hangzhou, in order to protect the double this year, Ali group, the total investment of over 11000 employees in the past 11. Ali executives ready snacks, snack and a special room for the staff, even the Ali area Starbucks has 24 hours.

is a visual display day consumers shopping scene and festive atmosphere, Ali also set up the meeting hall digital screen, providing seven real time signal, including data market, Global trade, trade, selling brand hundred county list, rookie logistics early warning radar.

This year, Ali

real-time broadcast the big screen more shocking than ever: compared to last year, 13 meters long, 6 meters high, 16 meters long to upgrade, the screen area of hundreds of square meters, the total weight of over 7 tons. Starting today, Ali will usher in two consecutive nights of fighting.

11 day zero at 2 minutes and 53 seconds, Tmall claims that the transaction amount exceeded $1 billion. 38 minutes of Tmall’s dual turnover exceeded $10 billion wireless accounted for 45.5% of the proportion of $eleven. Tmall also claimed that the opening only 75 seconds, Ali mobile terminal turnover exceeded $100 million.

in another theater this year 11, the Jingdong Beijing Beichen Century Center also based in the core command room brilliantly illuminated, Jingdong in the big screen of the digital continuously present in time, Jingdong thousands of technical personnel in the intense work, ready to respond to sudden situations.

in Tmall, Jingdong, many businesses have double 11 double 11 months ahead of time, this day, many companies to stop all staff leave, staff fighting double 11, double 11 shortly after the opening, many businesses that frequently reported sales break million news.

this is the Ali group listed Jingdong and ushered in after the first 11, however, compared to the previous Suning and Gome (micro-blog), Yi Xun, shop No. 1, Dangdang, Amazon, Tmall and Jingdong China melee, this year 11 price war weakened, public opinion is not high heat.

many businesses tend to rational. Sprint year-end sales is still an important business target, but many businesses will no longer impulse sales as the only assessment target, but the hope of the year-end assessment of the electricity supplier team, and the 11 will double the user really settle down.

B2C no longer melee Tmall direction different

this time the double 11, B2C market has lost its noise, Tmall, Jingdong, Gome, Suning, Dangdang, Amazon and other companies are fighting Chinese B2C double 11, but has become the focus and fight the enemy separately, always very different.

[Abstract] this year’s double eleven, Jingdong, Tmall, Suning and other ", the usual focus and fight the enemy separately" is very different.

Tencent technology Lei Jianping reported on November 11th

once a year the double 11 once again many sleepless nights, Ali will also share price to a new high, the market value of nearly $300 billion.

in this double 11 main battlefield in Hangzhou, in order to protect the double this year, Ali group, the total investment of over 11000 employees in the past 11. Ali executives ready snacks, snack and a special room for the staff, even the Ali area Starbucks has 24 hours.

is a visual display day consumers shopping scene and festive atmosphere, Ali also set up the meeting hall digital screen, providing seven real time signal, including data market, Global trade, trade, selling brand hundred county list, rookie logistics early warning radar.

This year, Ali

real-time broadcast the big screen more shocking than ever: compared to last year, 13 meters long, 6 meters high, 16 meters long to upgrade, the screen area of hundreds of square meters, the total weight of over 7 tons. Starting today, Ali will usher in two consecutive nights of fighting.

11 day zero at 2 minutes and 53 seconds, Tmall claims that the transaction amount exceeded $1 billion. 38 minutes of Tmall’s dual turnover exceeded $10 billion wireless accounted for 45.5% of the proportion of $eleven. Tmall also claimed that the opening only 75 seconds, Ali mobile terminal turnover exceeded $100 million.

in another theater this year 11, the Jingdong Beijing Beichen Century Center also based in the core command room brilliantly illuminated, Jingdong in the big screen of the digital continuously present in time, Jingdong thousands of technical personnel in the intense work, ready to respond to sudden situations.

in Tmall, Jingdong, many businesses have double 11 double 11 months ahead of time, this day, many companies to stop all staff leave, staff fighting double 11, double 11 shortly after the opening, many businesses that frequently reported sales break million news.

this is the Ali group listed Jingdong and ushered in after the first 11, however, compared to the previous Suning and Gome (micro-blog), Yi Xun, shop No. 1, Dangdang, Amazon, Tmall and Jingdong China melee, this year 11 price war weakened, public opinion is not high heat.

many businesses tend to rational. Sprint year-end sales is still an important business target, but many businesses will no longer impulse sales as the only assessment target, but the hope of the year-end assessment of the electricity supplier team, and the 11 will double the user really settle down.

B2C no longer melee Tmall direction different

this time the double 11, B2C market has lost its noise, Tmall, Jingdong, Gome, Suning, Dangdang, Amazon and other companies are fighting Chinese B2C double 11, but has become the focus and fight the enemy separately, always very different.

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