Jingdong announced a 500 million sale of home appliances and Tmall 200 million potential match

news May 8th, Jingdong and Tmall mall in the field of home appliances exhibition grappling trend has already started. After Tmall announced yesterday will invest 200 million yuan of subsidies appliance sales business, Jingdong today announced that the mall will come up with 500 million yuan as none other promotional price.

Tmall mall said yesterday that it will continue 5, 6, 7, August, according to the different properties of the product launch of the entire network of the lowest sales promotion war, and said it would invest $200 million to subsidize manufacturers in the promotion of.

and only one day, Jingdong mall will be on the media, said Jingdong mall will also expand the field of home appliance sales promotion plan, time tentatively in this year 5, 6 months.

Tmall

hot pursuit of the pace of business platform in the field of home appliances may bring pressure to the Jingdong. According to Tmall, Tmall Electric City turnover in the first quarter of this year has been close to 8 billion, is expected in the second quarter turnover will exceed 15 billion.

BOE said, Jingdong within this round of promotional efforts great determination, decided to release 500 million yuan as a "profit" pool of funds, in order to consolidate the Jingdong in the field of home appliances, 3C digital, core position.

, however, Jingdong has not yet disclosed its home appliance category sales in the first quarter of this year.

in fact, in April this year, the Jingdong will start the field of home appliances mall deployment, announced that the next three years to 30 domestic and foreign household electrical appliance enterprises jointly invested 80 billion yuan joint procurement plan. In addition, Jingdong said it will also be dedicated to the field of electricity to carry out the exclusive logistics warehousing investment.

analysts believe that in addition to Tmall, along with suning.com, Kuba, Gome (micro-blog) the rise of online shopping mall, this year may be the domestic electricity business platform appliances in the field of "Price Fighting", after this year’s price war flush, perhaps next year, the domestic electricity business platform in the category market share will gradually clear.

news May 8th, Jingdong and Tmall mall in the field of home appliances exhibition grappling trend has already started. After Tmall announced yesterday will invest 200 million yuan of subsidies appliance sales business, Jingdong today announced that the mall will come up with 500 million yuan as none other promotional price.

Tmall mall said yesterday that it will continue 5, 6, 7, August, according to the different properties of the product launch of the entire network of the lowest sales promotion war, and said it would invest $200 million to subsidize manufacturers in the promotion of.

and only one day, Jingdong mall will be on the media, said Jingdong mall will also expand the field of home appliance sales promotion plan, time tentatively in this year 5, 6 months.

Tmall

hot pursuit of the pace of business platform in the field of home appliances may bring pressure to the Jingdong. According to Tmall, Tmall Electric City turnover in the first quarter of this year has been close to 8 billion, is expected in the second quarter turnover will exceed 15 billion.

BOE said, Jingdong within this round of promotional efforts great determination, decided to release 500 million yuan as a "profit" pool of funds, in order to consolidate the Jingdong in the field of home appliances, 3C digital, core position.

, however, Jingdong has not yet disclosed its home appliance category sales in the first quarter of this year.

in fact, in April this year, the Jingdong will start the field of home appliances mall deployment, announced that the next three years to 30 domestic and foreign household electrical appliance enterprises jointly invested 80 billion yuan joint procurement plan. In addition, Jingdong said it will also be dedicated to the field of electricity to carry out the exclusive logistics warehousing investment.

analysts believe that in addition to Tmall, along with suning.com, Kuba, Gome (micro-blog) the rise of online shopping mall, this year may be the domestic electricity business platform appliances in the field of "Price Fighting", after this year’s price war flush, perhaps next year, the domestic electricity business platform in the category market share will gradually clear.

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