Hungry and beauty group battles O2O this takeaway is to lead to trouble

recently, takeaway ordering advertisements in Colleges and universities, in-depth promotion of dormitory corridor, unprecedented, the discount rate to take out the upside down, not only a variety of relief, also donated a fruit drink, even Baoshen escort sent to iPhone. Not long ago, hungry and U.S. employees "intimate contact", CCTV exposure online takeaway shop behind the APP black sink ", caused close attention. Behind this is the Internet Co following the group purchase, taxi wars burn the field after O2O, set off in the local service market and a crazy fight.

hungry founded earlier, was founded in 2008 by the Shanghai Jiaotong University students. The development of two years ago in a slow, until March 2011 in noble won the first multimillion dollar investment, has already sold his four financing billions of dollars, the recently passed before the end of the year will raise $300 million. D round of financing so far, hungry began frantically to expand the size of the force, the company expanded from 200 to more than 2000 people, of which the ground team of 1500 people, allegedly at the end of the year the total will be close to 4000 people, fighting strong penetration; city from 20 approaching 200, further the three or four line of the city declared on orders; the number of single line from 100 thousand up to 1 million single. After receiving the public comment D round of investment, hungry in the merchant data, takeaway service and platform traffic can also make use of the inherent advantages of public comment.

beauty group to obtain a solid dominance in group purchase industry, takeaway is its "T strategy" into the film, and a vertical field of the hotel after the. At the end of last year the United States mission to the takeaway as the highest priority in the direction of 2014, from Wang Huiwen, Shen Peng composed the main force. Different from the steady war when thousands of groups, beauty group this year to take the fight strategy, advertising, television frequently into the subway; since entering the takeaway market in December last year, now has quickly expanded to nearly 200 City, from the situation of the school recruit the number of troops in large-scale expansion, it certainly benefit from originally in the field of good group purchase the brand image, large pushing force and stable customer relationship. In addition, a U.S. city with various items of delivery team to establish cooperation, achieve in seconds for immediate delivery, meals range from dinner, supper is extended to various categories of tea coffee.

from the site data, hungry sites in the ranking of Alexa is 8987, the per capita pageviews is 2.7, Baidu search index nearly three months rose rapidly, the overall search index of nearly 30 days is 128306, the crazy expansion and promotion strategy of good results. U.S. Alexa show in the per capita pageviews is 7.4, Baidu search index nearly three months also rose rapidly, the overall search index of nearly 30 days of 91332, have the potential meet as equals with hungry (or almost).

but from the business model and the existing data, the two cases are very similar, it is difficult to see the future trend. The two, and the giants reached, Ali launched Amoy.

recently, takeaway ordering advertisements in Colleges and universities, in-depth promotion of dormitory corridor, unprecedented, the discount rate to take out the upside down, not only a variety of relief, also donated a fruit drink, even Baoshen escort sent to iPhone. Not long ago, hungry and U.S. employees "intimate contact", CCTV exposure online takeaway shop behind the APP black sink ", caused close attention. Behind this is the Internet Co following the group purchase, taxi wars burn the field after O2O, set off in the local service market and a crazy fight.

hungry founded earlier, was founded in 2008 by the Shanghai Jiaotong University students. The development of two years ago in a slow, until March 2011 in noble won the first multimillion dollar investment, has already sold his four financing billions of dollars, the recently passed before the end of the year will raise $300 million. D round of financing so far, hungry began frantically to expand the size of the force, the company expanded from 200 to more than 2000 people, of which the ground team of 1500 people, allegedly at the end of the year the total will be close to 4000 people, fighting strong penetration; city from 20 approaching 200, further the three or four line of the city declared on orders; the number of single line from 100 thousand up to 1 million single. After receiving the public comment D round of investment, hungry in the merchant data, takeaway service and platform traffic can also make use of the inherent advantages of public comment.

beauty group to obtain a solid dominance in group purchase industry, takeaway is its "T strategy" into the film, and a vertical field of the hotel after the. At the end of last year the United States mission to the takeaway as the highest priority in the direction of 2014, from Wang Huiwen, Shen Peng composed the main force. Different from the steady war when thousands of groups, beauty group this year to take the fight strategy, advertising, television frequently into the subway; since entering the takeaway market in December last year, now has quickly expanded to nearly 200 City, from the situation of the school recruit the number of troops in large-scale expansion, it certainly benefit from originally in the field of good group purchase the brand image, large pushing force and stable customer relationship. In addition, a U.S. city with various items of delivery team to establish cooperation, achieve in seconds for immediate delivery, meals range from dinner, supper is extended to various categories of tea coffee.

from the site data, hungry sites in the ranking of Alexa is 8987, the per capita pageviews is 2.7, Baidu search index nearly three months rose rapidly, the overall search index of nearly 30 days is 128306, the crazy expansion and promotion strategy of good results. U.S. Alexa show in the per capita pageviews is 7.4, Baidu search index nearly three months also rose rapidly, the overall search index of nearly 30 days of 91332, have the potential meet as equals with hungry (or almost).

but from the business model and the existing data, the two cases are very similar, it is difficult to see the future trend. The two, and the giants reached, Ali launched Amoy.

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