2010Q4 China search engine market reached 3 billion 290 million year on year growth of 66 8%

According to iResearch

the upcoming release of the fourth quarter of 2010 Chinese search engine market data show that in 2010 the Q4 China search engine market size will reach 3 billion 290 million yuan, growth remained stable; search engine market share of Internet advertising market share also rose slightly compared to the previous quarter. Search engine market structure remained stable, but operators in the fourth quarter to actively expand the search business and the market, the market for fierce competition.

market reached 3 billion 290 million yuan, growth remained stable

According to iResearch

continued to study the search engine industry, iResearch forecast 2010Q4, Chinese search engine market size will reach 3 billion 290 million yuan, an increase of 5.9%, an increase of 66.8%, the market size of a new high, stable growth.

 

iResearch believes that 2010 Q4 search advertising market will achieve a small increase compared to Q3, the reason is that, first, the natural growth industry flow increase advertising consumption, especially the eleven holiday, Asian Games and other hot events to some extent boost such growth; second, improve the Sogou search operators such as traffic growth and channel; third, businesses, especially B2C business marketing needs enhancement at the end of the year.

According to iResearch

2010Q4 core network advertising industry data released the latest data show that the scale of Chinese Internet advertising market reached 10 billion 560 million yuan, of which the search advertising accounted for 31.1%, compared with the last quarter increased slightly.

 

market structure remained stable operators compete for market

2010Q4 Chinese search engine market competition is expected to slightly adjust, Baidu’s revenue share of 72.9%, compared with 2010Q3 remained stable, while Google’s revenue share of 24.3%, down 0.3 percentage points higher than Q3; the fourth quarter Sogou will maintain growth, market share is 0.4 percentage points higher than the Tencent soso soso, Tencent reached 1.3%; the market share was 0.9%, compared with the third quarter of 1% remained stable. IResearch research thinks, on the one hand, Google Q3 to promote the channel integration issues, the relationship between the advertisers to maintain and expand after some adjustment, thereby slowing the growth performance; on the other hand, soso, Sogou second tier operators further accumulated in the flow level, and actively develop the search business, such as Sogou and Ali capital cooperation for the future development of new impetus.

iResearch expects 2011 Chinese search engine market competition, on the one hand, Baidu with the advantage of its existing resources will further occupy the market; on the other hand, channel resources and traffic soso, Sogou second tier operators will continue to accumulate, while Sogou capital cooperation with ALI, a scouring network entry event the search also intensified market competition situation.

According to iResearch

the upcoming release of the fourth quarter of 2010 Chinese search engine market data show that in 2010 the Q4 China search engine market size will reach 3 billion 290 million yuan, growth remained stable; search engine market share of Internet advertising market share also rose slightly compared to the previous quarter. Search engine market structure remained stable, but operators in the fourth quarter to actively expand the search business and the market, the market for fierce competition.

market reached 3 billion 290 million yuan, growth remained stable

According to iResearch

continued to study the search engine industry, iResearch forecast 2010Q4, Chinese search engine market size will reach 3 billion 290 million yuan, an increase of 5.9%, an increase of 66.8%, the market size of a new high, stable growth.

 

iResearch believes that 2010 Q4 search advertising market will achieve a small increase compared to Q3, the reason is that, first, the natural growth industry flow increase advertising consumption, especially the eleven holiday, Asian Games and other hot events to some extent boost such growth; second, improve the Sogou search operators such as traffic growth and channel; third, businesses, especially B2C business marketing needs enhancement at the end of the year.

According to iResearch

2010Q4 core network advertising industry data released the latest data show that the scale of Chinese Internet advertising market reached 10 billion 560 million yuan, of which the search advertising accounted for 31.1%, compared with the last quarter increased slightly.

 

market structure remained stable operators compete for market

2010Q4 Chinese search engine market competition is expected to slightly adjust, Baidu’s revenue share of 72.9%, compared with 2010Q3 remained stable, while Google’s revenue share of 24.3%, down 0.3 percentage points higher than Q3; the fourth quarter Sogou will maintain growth, market share is 0.4 percentage points higher than the Tencent soso soso, Tencent reached 1.3%; the market share was 0.9%, compared with the third quarter of 1% remained stable. IResearch research thinks, on the one hand, Google Q3 to promote the channel integration issues, the relationship between the advertisers to maintain and expand after some adjustment, thereby slowing the growth performance; on the other hand, soso, Sogou second tier operators further accumulated in the flow level, and actively develop the search business, such as Sogou and Ali capital cooperation for the future development of new impetus.

iResearch expects 2011 Chinese search engine market competition, on the one hand, Baidu with the advantage of its existing resources will further occupy the market; on the other hand, channel resources and traffic soso, Sogou second tier operators will continue to accumulate, while Sogou capital cooperation with ALI, a scouring network entry event the search also intensified market competition situation.

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