Vip com 6 billion market value of joy and sorrow

like chewing chewing gum, vip.com’s share price simply can not stop.

began early last year, vip.com’s share price soared, from less than $17 to $107.31 at the close of trading yesterday, shares soared 520%, worth nearly $6 billion, ranks ten among the shares before the market value.

listed so far, 22 months, vip.com is how to do it?

after the third quarter of 2013 earnings, and vip.com CFO Yang Donghao had an informal exchange, vip.com has some understanding. The little girl privately asked him if he was laughing when the $84 share price was still worth investing in. Shanghai man, indeed as expected".

well, I summarized several advantages under Yang Donghao said: vip.com

a, vip.com high proportion of female users

vip.com’s proportion of female shoppers up to 70%. This is in the vertical B2C field, is absolutely a handful. Jingdong, Yi Xun, Suning these 3C class electricity supplier, mostly male users. Even trying to open beauty, clothing, mother and other categories, but with little success. Yang Donghao comments on the sentence, the world was a female shopper.

two, repeat purchase rate of

in the third quarter of last year, earnings, vip.com’s repeat purchase rate of up to 91%. In accordance with different IP (user) accounting, then vip.com’s repeat purchase rate is 74% (excluding a user to repeat the purchase). In addition to the sale mode, the vip.com user experience optimization really good, from the beginning, to generate orders, orders to logistics and distribution site. In contrast, Jingdong, such as fast and easy to 3C, the main advantage of the power of the B2C, with a congenital short board, non users to buy a high frequency category.

three, the business model is simple

vip.com flash purchase mode, in fact, is not complicated. It is the core to help brands treated by season items, the limited sale way on the Internet, to stimulate and mobilize impulse consumption of consumers. This model we all understand, Jingdong, Dangdang, fast and easy to follow up, but the effect is very general. It is a self-help customer, using this mode one, but only emergency, can not be sustained, the platform property dictates.

four, Matthew effect has been

domestic vip.com model has a lot of, but the vertical field, only vip.com to do fast. There is a problem, that is, the threshold of flash purchase once established, the increasingly high barriers to competition. Brands are trying to break into the head of vip.com. And vip.com cooperation, dumped goods fast, low risk, high margin. It is so, vip.com great choice, to participate in the brand sale supplier for on-line time is not more than 5 days, if not sold, the goods will be promptly returned to the warehouse.

but I also have the following concerns.

>

like chewing chewing gum, vip.com’s share price simply can not stop.

began early last year, vip.com’s share price soared, from less than $17 to $107.31 at the close of trading yesterday, shares soared 520%, worth nearly $6 billion, ranks ten among the shares before the market value.

listed so far, 22 months, vip.com is how to do it?

after the third quarter of 2013 earnings, and vip.com CFO Yang Donghao had an informal exchange, vip.com has some understanding. The little girl privately asked him if he was laughing when the $84 share price was still worth investing in. Shanghai man, indeed as expected".

well, I summarized several advantages under Yang Donghao said: vip.com

a, vip.com high proportion of female users

vip.com’s proportion of female shoppers up to 70%. This is in the vertical B2C field, is absolutely a handful. Jingdong, Yi Xun, Suning these 3C class electricity supplier, mostly male users. Even trying to open beauty, clothing, mother and other categories, but with little success. Yang Donghao comments on the sentence, the world was a female shopper.

two, repeat purchase rate of

in the third quarter of last year, earnings, vip.com’s repeat purchase rate of up to 91%. In accordance with different IP (user) accounting, then vip.com’s repeat purchase rate is 74% (excluding a user to repeat the purchase). In addition to the sale mode, the vip.com user experience optimization really good, from the beginning, to generate orders, orders to logistics and distribution site. In contrast, Jingdong, such as fast and easy to 3C, the main advantage of the power of the B2C, with a congenital short board, non users to buy a high frequency category.

three, the business model is simple

vip.com flash purchase mode, in fact, is not complicated. It is the core to help brands treated by season items, the limited sale way on the Internet, to stimulate and mobilize impulse consumption of consumers. This model we all understand, Jingdong, Dangdang, fast and easy to follow up, but the effect is very general. It is a self-help customer, using this mode one, but only emergency, can not be sustained, the platform property dictates.

four, Matthew effect has been

domestic vip.com model has a lot of, but the vertical field, only vip.com to do fast. There is a problem, that is, the threshold of flash purchase once established, the increasingly high barriers to competition. Brands are trying to break into the head of vip.com. And vip.com cooperation, dumped goods fast, low risk, high margin. It is so, vip.com great choice, to participate in the brand sale supplier for on-line time is not more than 5 days, if not sold, the goods will be promptly returned to the warehouse.

but I also have the following concerns.

>

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