Not fresh O2O difficult to do you are not the right posture

and the giants of the industry layout is different, vertical and medium fresh electricity supplier business story, it is better to reflect the survival of the industry rules. This paper argues that the business model of fresh O2O is "O2O+ C2B" mixed mode.

 

note: Recently, a fresh O2O pessimism about the social spread, but the fact is that entrepreneurs are always walking in front of theorists. If 2012 is the first year of fresh O2O, then in the year of breaking the board in 2014. How to break the specific look at the interpretation of titanium media author Li Lei:

in the past year, fresh O2O from behind the front desk, and gradually developed into a "red sea fight entrepreneurs"……

first, last year in the platform by the fresh food under the classification as a separate classification for fresh open promotional venue to pave the way; secondly, during last year’s double eleven, have been added to the fresh electricity supplier Carnival — all kinds of vegetables and fruits, beef, seafood etc. have shock".

Display data

to a preferred as an example, its sales increased by 26 times the double eleven day, orders grew 17 times. Gorgeous figure can not conceal the pain of fresh O2O mode. And the giants of the whole industry layout is different, vertical small fresh electricity supplier business story is better able to reflect the survival of the industry.

Fresh

O2O how hard it is to do

?

fresh category has always been in the electric business that is known as "the most difficult row to hoe (fresh means without cooking, deep processing production process, only the necessary fresh and simple sorting shelves and the sale of primary products, as well as bread, cooked food and other on-site processing of categories of goods called).

Because the

is different from the traditional retail and 3C products, fresh products has some unique characteristics: short shelf life, easy to save, the user consumption habits, the diversification of logistics and transportation conditions demanding loss. Therefore, a series of problems that restrict the rapid development of large-scale standardization are formed:

insiders pointed out that the main cause of fresh O2O entrepreneurs generally have the following five points with broken halberds defeat:

first, the last mile of cold chain logistics distribution problems;

second, can not find enough large target population;

third, user habits difficult to cultivate;

fourth, supply chain problem is difficult to guarantee;

fifth, the standard model can not be achieved.

but there are always two sides to everything. Since 2012, in two years time fresh market still has not made substantial progress, and that due to the cold chain logistics, standardization and other technical problems, or user habits of time, as the return to the target user groups, to reflect on the business model itself is the problem. < >

and the giants of the industry layout is different, vertical and medium fresh electricity supplier business story, it is better to reflect the survival of the industry rules. This paper argues that the business model of fresh O2O is "O2O+ C2B" mixed mode.

 

note: Recently, a fresh O2O pessimism about the social spread, but the fact is that entrepreneurs are always walking in front of theorists. If 2012 is the first year of fresh O2O, then in the year of breaking the board in 2014. How to break the specific look at the interpretation of titanium media author Li Lei:

in the past year, fresh O2O from behind the front desk, and gradually developed into a "red sea fight entrepreneurs"……

first, last year in the platform by the fresh food under the classification as a separate classification for fresh open promotional venue to pave the way; secondly, during last year’s double eleven, have been added to the fresh electricity supplier Carnival — all kinds of vegetables and fruits, beef, seafood etc. have shock".

Display data

to a preferred as an example, its sales increased by 26 times the double eleven day, orders grew 17 times. Gorgeous figure can not conceal the pain of fresh O2O mode. And the giants of the whole industry layout is different, vertical small fresh electricity supplier business story is better able to reflect the survival of the industry.

Fresh

O2O how hard it is to do

?

fresh category has always been in the electric business that is known as "the most difficult row to hoe (fresh means without cooking, deep processing production process, only the necessary fresh and simple sorting shelves and the sale of primary products, as well as bread, cooked food and other on-site processing of categories of goods called).

Because the

is different from the traditional retail and 3C products, fresh products has some unique characteristics: short shelf life, easy to save, the user consumption habits, the diversification of logistics and transportation conditions demanding loss. Therefore, a series of problems that restrict the rapid development of large-scale standardization are formed:

insiders pointed out that the main cause of fresh O2O entrepreneurs generally have the following five points with broken halberds defeat:

first, the last mile of cold chain logistics distribution problems;

second, can not find enough large target population;

third, user habits difficult to cultivate;

fourth, supply chain problem is difficult to guarantee;

fifth, the standard model can not be achieved.

but there are always two sides to everything. Since 2012, in two years time fresh market still has not made substantial progress, and that due to the cold chain logistics, standardization and other technical problems, or user habits of time, as the return to the target user groups, to reflect on the business model itself is the problem. < >

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