Five misunderstandings of nternet Mail Marketing

Email is a beautiful start, at the beginning of the Internet began to email has been around all around us, but can pass the email to carry on the marketing activity is very few, generally speaking our email marketing is usually done advertising directly to this one of the most basic utility, is our common use a most e-mail marketing. The e-mail marketing, but there are a lot of problems, constitute the effect of greatly reduced. So that several important points of e-mail marketing into the marketing mistakes.

a, mass is equal to all

this is a basic problem, many manufacturers believe that the bulk mail on OK, we can get good results or value sent by mail, the contents of the message never design, the strategy of the mail sent without a good planning and arrangement, to make up for mass and mass, so no corresponding effect, so that the effect of mass mailing.

two, design a shallow or too straightforward

The contents of

messages are too simple, and the model is too simple, usually a lot of companies have love with the straightest typing or directly through the scanning to send the file, but such mail effect is very professional, and very easy to cause the viewer’s resentment, greatly reduced the quality of mail, so no professional content design and related design of e-mail is very difficult to achieve the reading in the click rate. Can not promote the site or the corresponding promotion to bring good results.

three, repeated send harassment

Repeat sending

messages will appear some problems in general, sent an article related to the content of the OK is the most taboo is the same message appears two times, and is sent to the above interval design is very good, otherwise easy to form reading offensive, the author encountered such a situation in a SNS site, the main reason is that in the station’s email marketing in the mail for marketers, discussed the setting, so each discussion will form an email sent to the station in the mailbox, so repeatedly send the same problem, so all the hate marketers, thus resist on its SNS activity.

four, no mail policy

mail marketing is actually a very systematic work, the location of the object to send, send content customization, content design, open rate, open point design, feedback rate and other parameters and standards. These are in the design of the system and the plan down to finish, but many service providers or marketers not do such planning, causing their email marketing in the whole of the invalid behavior too much, so that their failure in it.

five, post mail persistence is not enough

e-mail marketing planning is completed, should go to the implementation of strong, and then adjusted and improved, there are.

Email is a beautiful start, at the beginning of the Internet began to email has been around all around us, but can pass the email to carry on the marketing activity is very few, generally speaking our email marketing is usually done advertising directly to this one of the most basic utility, is our common use a most e-mail marketing. The e-mail marketing, but there are a lot of problems, constitute the effect of greatly reduced. So that several important points of e-mail marketing into the marketing mistakes.

a, mass is equal to all

this is a basic problem, many manufacturers believe that the bulk mail on OK, we can get good results or value sent by mail, the contents of the message never design, the strategy of the mail sent without a good planning and arrangement, to make up for mass and mass, so no corresponding effect, so that the effect of mass mailing.

two, design a shallow or too straightforward

The contents of

messages are too simple, and the model is too simple, usually a lot of companies have love with the straightest typing or directly through the scanning to send the file, but such mail effect is very professional, and very easy to cause the viewer’s resentment, greatly reduced the quality of mail, so no professional content design and related design of e-mail is very difficult to achieve the reading in the click rate. Can not promote the site or the corresponding promotion to bring good results.

three, repeated send harassment

Repeat sending

messages will appear some problems in general, sent an article related to the content of the OK is the most taboo is the same message appears two times, and is sent to the above interval design is very good, otherwise easy to form reading offensive, the author encountered such a situation in a SNS site, the main reason is that in the station’s email marketing in the mail for marketers, discussed the setting, so each discussion will form an email sent to the station in the mailbox, so repeatedly send the same problem, so all the hate marketers, thus resist on its SNS activity.

four, no mail policy

mail marketing is actually a very systematic work, the location of the object to send, send content customization, content design, open rate, open point design, feedback rate and other parameters and standards. These are in the design of the system and the plan down to finish, but many service providers or marketers not do such planning, causing their email marketing in the whole of the invalid behavior too much, so that their failure in it.

five, post mail persistence is not enough

e-mail marketing planning is completed, should go to the implementation of strong, and then adjusted and improved, there are.

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