Analysis of the 512 earthquake anniversary of Baidu rising event marketing

some time ago, the use of swine flu cases of successful marketing abound. Today, when the 512 Wenchuan earthquake anniversary, we see who in effective marketing events.

event marketing in English called Event Marketing, spread to the country, it was literally translated as event marketing or activity marketing". Event marketing (Event Marketing) is the enterprise through the planning, organization and utilization of celebrity effect, news value and social influence of the character or event of interest and attention of the media, social organizations and consumers, in order to improve the visibility and reputation of enterprise and products, and establish a good brand image, and eventually led to the sale of products or services the purpose of the means and methods.

today, the author notes that there are many corporate groups using 512 this special day to start event marketing.

first, let’s look at Baidu.

Baidu home page is not the same as usual. Add a column marked: " network transfer confidence to support the construction of disaster areas ". Web page, there are Baidu Sichuan sellers and Sichuan goods. It is a good idea to support the construction of the disaster area, but also to promote the Baidu ah. Look at Baidu’s propaganda speech: "the first anniversary of the 5.12 earthquake, we can help the disaster areas to do". Can not help but, I want to buy some goods to help the disaster area.

then, we see rising.

May 12th zero to 21 24 points, rising charity sale, during the period of Rising Antivirus 2009 (first edition, the price of 20 yuan) all sales revenue, excluding the cost of outside will be donated to the "angel mother fund", the orientation for the donation to the disaster area children. Good idea, support the sale area, and promote their.

we can learn a lot from it. First, analyze the content of event marketing. Event marketing includes three aspects: first, the operation of the enterprise event marketing motivation and process must be reasonable and legitimate, should pay attention to social morality and social responsibility, can not have a negative impact on society. 512 Baidu and rising marketing, in line with the characteristics of. Second, the event marketing is the use of the current hot issues to enlargement, value-added propaganda, giving promotional events, promote their secret. Baidu use what we can do to help the disaster, in the name of the social benefits to achieve the role of publicity, but also to achieve the effectiveness of corporate publicity role (you have to buy Baidu in the disaster shop products). Rising by 512 of the charity, but also the fame and fortune. Third, the event marketing must reach a certain social benefits, if Baidu and rising just propaganda their online platform and products, the majority of Internet users is not recognized.

event marketing is the core of the use of the elements of news value. There are several indicators need to pay attention: first, the importance of. If an event is not important, its event marketing value is not large; second, proximity. >

some time ago, the use of swine flu cases of successful marketing abound. Today, when the 512 Wenchuan earthquake anniversary, we see who in effective marketing events.

event marketing in English called Event Marketing, spread to the country, it was literally translated as event marketing or activity marketing". Event marketing (Event Marketing) is the enterprise through the planning, organization and utilization of celebrity effect, news value and social influence of the character or event of interest and attention of the media, social organizations and consumers, in order to improve the visibility and reputation of enterprise and products, and establish a good brand image, and eventually led to the sale of products or services the purpose of the means and methods.

today, the author notes that there are many corporate groups using 512 this special day to start event marketing.

first, let’s look at Baidu.

Baidu home page is not the same as usual. Add a column marked: " network transfer confidence to support the construction of disaster areas ". Web page, there are Baidu Sichuan sellers and Sichuan goods. It is a good idea to support the construction of the disaster area, but also to promote the Baidu ah. Look at Baidu’s propaganda speech: "the first anniversary of the 5.12 earthquake, we can help the disaster areas to do". Can not help but, I want to buy some goods to help the disaster area.

then, we see rising.

May 12th zero to 21 24 points, rising charity sale, during the period of Rising Antivirus 2009 (first edition, the price of 20 yuan) all sales revenue, excluding the cost of outside will be donated to the "angel mother fund", the orientation for the donation to the disaster area children. Good idea, support the sale area, and promote their.

we can learn a lot from it. First, analyze the content of event marketing. Event marketing includes three aspects: first, the operation of the enterprise event marketing motivation and process must be reasonable and legitimate, should pay attention to social morality and social responsibility, can not have a negative impact on society. 512 Baidu and rising marketing, in line with the characteristics of. Second, the event marketing is the use of the current hot issues to enlargement, value-added propaganda, giving promotional events, promote their secret. Baidu use what we can do to help the disaster, in the name of the social benefits to achieve the role of publicity, but also to achieve the effectiveness of corporate publicity role (you have to buy Baidu in the disaster shop products). Rising by 512 of the charity, but also the fame and fortune. Third, the event marketing must reach a certain social benefits, if Baidu and rising just propaganda their online platform and products, the majority of Internet users is not recognized.

event marketing is the core of the use of the elements of news value. There are several indicators need to pay attention: first, the importance of. If an event is not important, its event marketing value is not large; second, proximity. >

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