Starbucks marketing in SNS mode

3 the age of the Internet has changed the world, but also to the traditional marketing mode of qualitative change, enterprises have invested heavily to build their own internet marketing system, and SNS with its strong user experience and interactive talent shows itself in network marketing, a strong impact on the traditional marketing mode.

SNS – full name Social Networking Services, literal translation is social networking services. SNS marketing is the website of SNS sharing and sharing based on the product using viral means to let more people understand. Among them, the six dimensional theory. Any stranger needs only six relations can be realized, I want to know Ma, of course, only need to have six relations. SNS on the basis of six dimensional theory to achieve a marketing approach.

The ultimate goal of

marketing is to spread and get the process of customer perception, who can use the lowest cost and achieve the fastest efficiency of the way to spread the marketing initiative. When the newspaper as the mainstream media in the last century, whether it is a bus or subway, manpower a newspaper, and now is already a person a cell phone, the era of high-speed transmission of information. Micro-blog, WeChat, Renren and other SNS directly change the speed and mode of contact information. "Nuclear fusion" mode of transmission of many enterprises have tasted the sweetness of SNS marketing, whether it is brand competition or LOHAS planting Yili Shu of milk happy ranch, users like a virus quickly be shared and at the same time, reprint, interactive become the biggest highlight of SNS. If the marketing is only a unilateral transmission, and did not receive and interact, then this marketing is certainly a failure.

Although Starbucks

is the world’s largest coffee shop chain, but Starbucks’s products is not only coffee, coffee is just a carrier, it is through the coffee this carrier to create a new cultural environment to get infected customers, so that customers enjoy the good experience and interact. As a coffee company, Starbucks has always been to the quality of products and services to win the favor of consumers, of course, network marketing tool Starbucks is certainly not miss, 08 years Starbucks teamed up with SNS website marketing will try a virtual love apartment Starbucks logo made love apartment "virtual zhilupai" advertising, which is Starbucks’s first attempt SNS marketing.

love apartment site selected by Starbucks is not accidental, as one of the three places only a white-collar women and female college students as the main design of the site, have been women oriented, and love apartment and Starbucks marketing concept are mentioned to the shop open well, you have to let the young women patronize, the man will naturally follow the women visited together". Based on common marketing concept, Starbucks to love apartment site to do SNS marketing every female white-collar heart.

08 years in December 7th, heavy snow. A user in love apartment website home page is ready to go to the virtual garden. On the occasion, the accident.

3 the age of the Internet has changed the world, but also to the traditional marketing mode of qualitative change, enterprises have invested heavily to build their own internet marketing system, and SNS with its strong user experience and interactive talent shows itself in network marketing, a strong impact on the traditional marketing mode.

SNS – full name Social Networking Services, literal translation is social networking services. SNS marketing is the website of SNS sharing and sharing based on the product using viral means to let more people understand. Among them, the six dimensional theory. Any stranger needs only six relations can be realized, I want to know Ma, of course, only need to have six relations. SNS on the basis of six dimensional theory to achieve a marketing approach.

The ultimate goal of

marketing is to spread and get the process of customer perception, who can use the lowest cost and achieve the fastest efficiency of the way to spread the marketing initiative. When the newspaper as the mainstream media in the last century, whether it is a bus or subway, manpower a newspaper, and now is already a person a cell phone, the era of high-speed transmission of information. Micro-blog, WeChat, Renren and other SNS directly change the speed and mode of contact information. "Nuclear fusion" mode of transmission of many enterprises have tasted the sweetness of SNS marketing, whether it is brand competition or LOHAS planting Yili Shu of milk happy ranch, users like a virus quickly be shared and at the same time, reprint, interactive become the biggest highlight of SNS. If the marketing is only a unilateral transmission, and did not receive and interact, then this marketing is certainly a failure.

Although Starbucks

is the world’s largest coffee shop chain, but Starbucks’s products is not only coffee, coffee is just a carrier, it is through the coffee this carrier to create a new cultural environment to get infected customers, so that customers enjoy the good experience and interact. As a coffee company, Starbucks has always been to the quality of products and services to win the favor of consumers, of course, network marketing tool Starbucks is certainly not miss, 08 years Starbucks teamed up with SNS website marketing will try a virtual love apartment Starbucks logo made love apartment "virtual zhilupai" advertising, which is Starbucks’s first attempt SNS marketing.

love apartment site selected by Starbucks is not accidental, as one of the three places only a white-collar women and female college students as the main design of the site, have been women oriented, and love apartment and Starbucks marketing concept are mentioned to the shop open well, you have to let the young women patronize, the man will naturally follow the women visited together". Based on common marketing concept, Starbucks to love apartment site to do SNS marketing every female white-collar heart.

08 years in December 7th, heavy snow. A user in love apartment website home page is ready to go to the virtual garden. On the occasion, the accident.

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