Marketing 3 era of new marketing tools

a new wave of marketing is sweeping. In the new market environment, marketing communication is no longer as usual simple pursuit of consumer information education, but innovation to innovation, content innovation, media communication way to conquer the target audience, compared to the mass marketing as the core of the Marketing1.0 generation, to focus marketing as the core of the Marketing2.0 era, the we will be marketing a new wave of named "creative marketing communication", which is the era of Marketing3.0.

in the 3 era of marketing, the following marketing communications technology is a profound impact on the commercial operation of enterprises.

SNS: the fission effect of viral marketing

2008, a happy net game website popular China, rob the small game like parking plugin through the sale of friends, happy net, in just a few months, recruited a large number of white-collar users, many famous brand also launched embedded marketing, automotive hand machine building a large number of famous brand products in the happy net everywhere, the user through the virtual currency can have a virtual experience ahead of product use feeling. Online and even began to spread a word: if you do not have a happy network, then you must not keep up with the trend."

happy network popular so that everyone began to realize the power of SNS. The full name of Social SNS, Networking Services, the social networking services, specifically designed to help people build a social network of Internet application services.

from the perspective of marketing tools, the SNS of each user is a node of network marketing, with the help of stickiness and trust between users, the relationship between people and people, SNS users tend to choose their friends to choose goods and services, the SNS has an advertisement value, according to the data. Advertisers can have targeted advertising.

IM: the new marketing communication engine

IM (Instant Message), instant messaging, is a kind of similar e-mail online communication. As the name suggests, the main difference is that IM has the immediacy. IM requires special software programs, such as MSN, OICQ, QQ, etc..

for a user, IM instant messaging software account is almost a network identity card, and China as the world’s largest IM software market, but also has a large number of IM users.

and the general means of marketing communication is different, IM marketing face is a friend or acquaintance, so the effectiveness of information dissemination and targeted undoubtedly greatly enhanced. In a flood of business information society, many consumers in general commercial advertising has turned a blind eye, but the circle of friends from friends are willing to accept the information – which is why many companies are optimistic about the IM marketing. >

a new wave of marketing is sweeping. In the new market environment, marketing communication is no longer as usual simple pursuit of consumer information education, but innovation to innovation, content innovation, media communication way to conquer the target audience, compared to the mass marketing as the core of the Marketing1.0 generation, to focus marketing as the core of the Marketing2.0 era, the we will be marketing a new wave of named "creative marketing communication", which is the era of Marketing3.0.

in the 3 era of marketing, the following marketing communications technology is a profound impact on the commercial operation of enterprises.

SNS: the fission effect of viral marketing

2008, a happy net game website popular China, rob the small game like parking plugin through the sale of friends, happy net, in just a few months, recruited a large number of white-collar users, many famous brand also launched embedded marketing, automotive hand machine building a large number of famous brand products in the happy net everywhere, the user through the virtual currency can have a virtual experience ahead of product use feeling. Online and even began to spread a word: if you do not have a happy network, then you must not keep up with the trend."

happy network popular so that everyone began to realize the power of SNS. The full name of Social SNS, Networking Services, the social networking services, specifically designed to help people build a social network of Internet application services.

from the perspective of marketing tools, the SNS of each user is a node of network marketing, with the help of stickiness and trust between users, the relationship between people and people, SNS users tend to choose their friends to choose goods and services, the SNS has an advertisement value, according to the data. Advertisers can have targeted advertising.

IM: the new marketing communication engine

IM (Instant Message), instant messaging, is a kind of similar e-mail online communication. As the name suggests, the main difference is that IM has the immediacy. IM requires special software programs, such as MSN, OICQ, QQ, etc..

for a user, IM instant messaging software account is almost a network identity card, and China as the world’s largest IM software market, but also has a large number of IM users.

and the general means of marketing communication is different, IM marketing face is a friend or acquaintance, so the effectiveness of information dissemination and targeted undoubtedly greatly enhanced. In a flood of business information society, many consumers in general commercial advertising has turned a blind eye, but the circle of friends from friends are willing to accept the information – which is why many companies are optimistic about the IM marketing. >

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