The role of community moderator in electronic commerce

In this paper,

and aspire to do network Lei Feng the owner of the site has nothing to do, this essay focuses on the problem of community moderator in electronic commerce.

we are very clear in the past few years, what happened in the field of community based website: public hot from the content is king Web2.0, into SNS, from the difficult to make money SNS into SNS+UGC. However, people who really do community e-commerce practice think: what we need is actually a community, the community can be DIGG, can be SNS, can also be a traditional BBS. Fresh fruit today announced that he and Sina, the domestic cooperation, declared himself open to all partners can. In China, the heat sharing the sharing of fresh fruit is hot.

but, as a true practitioner and empiricist, I still believe that the communities that make money and have a high probability of success are mainly BBS, and are vertical. The industry must have a steady stream of advertising costs to the site, while the industry must have enough user groups.

group means that the "community" is actually a virtual "society", the community needs organizational form and power structure. In this group, they are extremely important a class. The moderator is a virtual world constitutes a symbol of power, at all levels of the moderator of the virtual world right form. If it does not involve the interests of the real world, the virtual society is only virtual form. However, we must consider the impact of virtual form on commercialization. A pain at the beginning of the June 2008 Xiamen forum moderator fish migration events is commercial. No matter how the final result as fish forum, website owners and operators have to consider such a problem: the virtual world will collapse because the collapse of power class? The collapse of the virtual world affect the real world business interests

?

I rational analysis of the community version of the main character of the interests of the property model, this model generally has three kinds:

, opinion leader". Naturally formed communities, democratic atmosphere led to the emergence of opinion leaders.

opinion leader is the virtual social consciousness of leadership, virtual social uncrowned king.

opinion leaders on behalf of the virtual society similar to the reality of social capitalism, democracy, decentralization of power.

opinion leaders can guide and influence business interests.

No direct interest in the relationship between

and community opinion leaders of the "kingship" and attachment.

two, "occupation moderator". Commercial or semi commercial forum moderators, employment mechanism.

occupation moderator for interests and do moderator.

occupation moderator difficult to take the mission of opinion leaders, at least people don’t think a handout for people who represent their demands.

occupation moderator general station owners interests while in the website, is the champion of crown.

In this paper,

and aspire to do network Lei Feng the owner of the site has nothing to do, this essay focuses on the problem of community moderator in electronic commerce.

we are very clear in the past few years, what happened in the field of community based website: public hot from the content is king Web2.0, into SNS, from the difficult to make money SNS into SNS+UGC. However, people who really do community e-commerce practice think: what we need is actually a community, the community can be DIGG, can be SNS, can also be a traditional BBS. Fresh fruit today announced that he and Sina, the domestic cooperation, declared himself open to all partners can. In China, the heat sharing the sharing of fresh fruit is hot.

but, as a true practitioner and empiricist, I still believe that the communities that make money and have a high probability of success are mainly BBS, and are vertical. The industry must have a steady stream of advertising costs to the site, while the industry must have enough user groups.

group means that the "community" is actually a virtual "society", the community needs organizational form and power structure. In this group, they are extremely important a class. The moderator is a virtual world constitutes a symbol of power, at all levels of the moderator of the virtual world right form. If it does not involve the interests of the real world, the virtual society is only virtual form. However, we must consider the impact of virtual form on commercialization. A pain at the beginning of the June 2008 Xiamen forum moderator fish migration events is commercial. No matter how the final result as fish forum, website owners and operators have to consider such a problem: the virtual world will collapse because the collapse of power class? The collapse of the virtual world affect the real world business interests

?

I rational analysis of the community version of the main character of the interests of the property model, this model generally has three kinds:

, opinion leader". Naturally formed communities, democratic atmosphere led to the emergence of opinion leaders.

opinion leader is the virtual social consciousness of leadership, virtual social uncrowned king.

opinion leaders on behalf of the virtual society similar to the reality of social capitalism, democracy, decentralization of power.

opinion leaders can guide and influence business interests.

No direct interest in the relationship between

and community opinion leaders of the "kingship" and attachment.

two, "occupation moderator". Commercial or semi commercial forum moderators, employment mechanism.

occupation moderator for interests and do moderator.

occupation moderator difficult to take the mission of opinion leaders, at least people don’t think a handout for people who represent their demands.

occupation moderator general station owners interests while in the website, is the champion of crown.

Leave a Reply

Your email address will not be published. Required fields are marked *