The New Community Rules: Marketing on the Social Web

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis [amzn_product_post]Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Advertisement Howard Lake | 7 April 2013 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Researching massive growth in giving. • Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness• Learn the art of conversation marketing, and how social media thrives on honesty and transparency• Manage and enhance your online reputation through the social web• Tap into the increasingly influential video and podcasting market• Discover which tactics work – and which don’t – by learning about what other marketers have triedMany consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.  9 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The New Community Rules: Marketing on the Social Weblast_img read more


first_img The country went online in 1997, but most people use cybercafés, since the high cost of computers, ISP subscriptions (about 30 euros a month) and connections discourage logging on to the Internet from home.Despite its small audience, the authorities have already circumscribed the Internet, with most privately-owned ISPs in the hands of pro-government businessmen. Cybercafé owners are obliged, if asked by state security officials, to submit copies of e-mail messages received or sent from their premises. Journalists face archaic sanction of capital punishment in some parts of the world July 6, 2020 Find out more MauritaniaAfrica News RSF backs joint op-ed by 120 West African media and journalists calling for Beninese journalist’s release June 18, 2003 – Updated on January 20, 2016 Mauritania RSF_en MauritaniaAfrica Receive email alerts LINKS:- Human rights in North Africa News May 20, 2021 Find out more Mauritanian reporter held for two days over Facebook post Organisation News Help by sharing this information Follow the news on Mauritania News to go further March 13, 2020 Find out morelast_img read more

Palestinian journalists working for Iranian TV station get two months in jail from Israeli court

first_imgNews May 28, 2021 Find out more RSF_en IsraelMiddle East – North Africa RSF asks ICC prosecutor to say whether Israeli airstrikes on media in Gaza constitute war crimes Reporters Without Borders condemns the two-month jail sentences that a Jerusalem court has imposed on Khodr Shahine, the correspondent of the Iranian Arabic-language TV station Al-Alam, and his assistant, Mohammed Sarhan, for reporting the start of the Israeli land offensive against the Gaza Strip on the evening of 3 January before military censorship was lifted.In a decision issued on 14 June, the court also gave the two journalists, who are Palestinians, additional suspended sentences of four months in prison.“This is a political decision,” Reporters Without Borders said. “One day they accused of spying. Then they are released. And now they are given two-month jail terms, just after Mahmound Ahmadinejad’s reelection in Iran. Journalists should not be hostages to geopolitical developments.”Reporters Without Borders urges the Israeli authorities to free them and quash their conviction.A Jerusalem resident, Shahine went to a police station in Petah Tikva (near Tel Aviv) on 5 January in response to a summons. Sarhan accompanied him in order to make a statement in his defence. They were immediately arrested and were charged on 13 January with “divulging secret information” and “transmitting information to the enemy in wartime.”After their lawyer, David Derri, obtained their release on bail on 15 January, they were placed under house arrest and were instructed not to do any journalistic work until their trial. Receive email alerts News Follow the news on Israel June 16, 2009 – Updated on January 20, 2016 Palestinian journalists working for Iranian TV station get two months in jail from Israeli court June 3, 2021 Find out morecenter_img News WhatsApp blocks accounts of at least seven Gaza Strip journalists Help by sharing this information News May 16, 2021 Find out more to go further Organisation Israel now holding 13 Palestinian journalists IsraelMiddle East – North Africa last_img read more

Harvard beats Georgetown, 31-17

first_imgJoe Viviano threw three first-half touchdown passes, and Anthony Firkser made five catches for a career-high 147 yards and two touchdowns to lead No. 19 Harvard (3-0, 1-0 Ivy) to a 31-17 victory over Georgetown (3-1, 0-0 Patriot) Sept. 30 at Harvard.Harvard returns to Ivy League play against Cornell at 1 p.m. on Saturday (Oct. 8) at Harvard Stadium. The game will be broadcast live on One World Sports and available to stream on the Ivy League Digital Network.To read the full story and view the season’s schedule and team roster, visit the Harvard Athletics website.last_img read more

Decatur County Healthy Fair Set For June 25

first_imgDecatur County Memorial Hospital will be hosting their annual Healthy Fair that offers a free lunch to everyone who attends on June 25th.Nearly 800 residents are expected to attend the event that offers vision, skin cancer, bone density and blood screenings. Attendees will also have an opportunity to donate blood during a drive.There will be many door prizes given away and children can enjoy any of the two bounce houses or the newest feature this year, Nine13Sports Bicycle Challenge. This challenge features eight stationary bicycles hooked up to a big screen TV which encourages kids to race across the screen in friendly competition.Also, attendees can tour a LifeLine medical helicopter and Decatur County ambulance, learn about fire safety in the Greensburg Fire Department’s Safety House and enjoy a mini Farmer’s Market.The Healthy Fair serves as a chance for people to interact with the community’s health care professionals and learn how to make the most out of all the resources that are available in and around Greensburg that ensure community well-being. Over 70 booths will be present with thirteen offering free screenings and all booths will provide reliable information on a wide variety of health topics.This year’s fair will be held at Greensburg Elementary School. For more information you can check out the Healthy Fair’s web page.last_img read more

Women of Troy travel to Irvine for annual tourney

first_imgThe past two weekends have treated the defending national champion USC women’s water polo team well, as they opened the season with an eight-game winning streak after claiming the Triton Invitational and Lancer Invitational titles.Rising above · Junior driver Jennifer Stiefel and the Women of Troy are undefeated through eight games this season. Stiefel has recorded 11 goals. – Ralf Cheung | Daily TrojanDuring the stretch, the Women of Troy have bolted out of the gates offensively in addition to exhibiting stonewall defense, outscoring their opponents 145-20.Though the ample offensive production has been a product of a variety of scorers, junior driver Monica Vavic is quickly filling the stat sheet. Through just eight games, USC’s No. 11 all-time career scoring leader has posted 26 goals — bringing her career total to 155.“Monica has been incredible on offense and defense,” said senior attacker Olivia Cummins, who registered four goals of her own over four games at the Lancer Invitational. “She’s attacking and getting back, giving up few mistakes and just continuing to strike on offense.”But for USC, the real test has yet to come. After playing against some weaker opponents so far, National Coach of the Year Jovan Vavic and his team have one of their toughest weekends of the season ahead — the Women of Troy will travel to Irvine, Calif. to compete in the UCI Invitational.USC — the reigning UCI Invitational champion — finds itself in a pool of highly talented squads, including No. 2 Stanford and No. 3 UCLA. Both of these teams proved to be hefty speed bumps in last year’s road to the championship as Vavic’s team squeaked past UCLA with an 11-10 victory in the semifinals before taking down Stanford 13-10 in the finals.“We have to go into every game with the same mindset. You practice for each game, and maybe they might not be as tough, but they’re practice for the tough games,” Cummins said. Cummins, who played her freshman season for UCI before transferring to USC — about the differing skill levels of the early-season opponents. “If you’re not focusing, not communicating, not executing the plays correctly, then how are you going to do it in tough situations?”The Women of Troy will begin their title defense early Saturday morning with an 8 a.m. start against Cal State Bakersfield. The Roadrunners will enter the contest with a 5-9 record, having dropped all eight of their matchups against top-20 teams this season.Depending on the results of the early session, the Trojans will either face No. 8 Loyola Marymount (5-3) or have a rematch of the Triton Invitational game against No. 10 Cal State Northridge (7-3) in the second game of the doubleheader.Unlike CSU Bakersfield, the Lions of LMU have had some success against tougher opponents, tallying three wins against ranked teams so far this season.In the first meeting between the Women of Troy and Cal State Northridge this season, the ball-hawking USC defense proved too fierce for the Matadors, as the Women of Troy recorded their sixth shutout in program history with a 13-0 victory. Senior goalie Flora Bolonyai had a standout 10-save performance in the contest, contributing to her résumé and claiming that week’s MSPF Player of the Week award.Junior driver Sara Salamon emphasized the team’s focus heading into the weekend — the lone criticism Coach Vavic shared after last tournament: utilizing and improving the fast break.“We need to secure the fast break and make sure we are constantly aware,” Salamon said. “Our goal is to play well, look for the open player, play good defense and keep pushing our offense.”last_img read more

Luis Suarez ‘bite’: Liverpool striker apologises to Branislav Ivanovic

first_imgLiverpool striker Luis Suarez has apologised for his “inexcusable behaviour” after appearing to bite Chelsea’s Branislav Ivanovic.The incident happened in the second half of Liverpool’s 2-2 draw against Chelsea at Anfield on Sunday.“I’m sad for what happened this afternoon,” said Suarez, 26, on his official Twitter account.“I apologise [to] Ivanovic and all [the] football world for my inexcusable behaviour. I’m so sorry about it!”Shortly after the game, Liverpool manager Brendan Rodgers said no individual was “bigger than the club” after pledging to review the incident.“This is a club with incredible values and ethics,” said Rodgers. “We’ll review it as a club, because there’s certainly no-one bigger than this club, a player or manager.” Ivanovic, 29, complained to referee Kevin Friend that he had been bitten on his right arm by Suarez after their clash inside the Chelsea penalty area.“As football managers, staff and players, we’re representing this club, off the field and in particular on the field,” added Rodgers.“I’ll always speak openly and honestly about the players and protect them when I can, but with all due respect I’ll make an honest appraisal of it [first].“I’ll always defend people if I think they’re right – if I think they’re wrong I’ll tell them, and that’s already happened with Luis this year. “And then we move on from it. If that’s what the case is, they’ve got to accept the consequences accordingly.”Liverpool managing director Ian Ayre has cancelled a planned trip to Australia on Sunday night to personally handle the fallout.Chelsea interim boss Rafael Benitez, who was making his first return to his former club as an opposition manager, said he did not see the incident.“I have not spoken to the players [about Suarez],” he said. “We were talking about the late goal – it is very frustrating.“We have plenty of time in the week to speak about it.” Former Ajax captain Suarez was given a seven-match ban for biting PSV Eindhoven midfielder Otman Bakkal in November 2010.Suarez has been Liverpool’s outstanding player this season and netted his 30th goal of the campaign with the last-minute equaliser against Chelsea.The Uruguayan, who signed for the Reds in January 2011, was recently named on the PFA Player of the Year shortlist. PFA chairman Gordon Taylor believes Suarez will not be excluded from the PFA award but called the situation “embarrassing”.He told BBC Sport: “It is very depressing and embarrassing that it should happen. If it wasn’t for all the controversies he’s been involved in he would be a more highly regarded player. “Players are role models and are highly rewarded. This sets such a bad example.”Chelsea goalkeeper Petr Cech said immediately after the match that Ivanovic had not mentioned the incident in the Blues’ dressing room.“I didn’t see it at the time but people have told me, which is surprising,” said the Czech Republic international.“Suarez always does little fouls and pushes. I saw Branislav’s reaction and he was not happy at all.”last_img read more

Clippers’ Paul Pierce downplays exchange with Draymond Green

first_imgPaul was the one expressing concern, but not for himself. The Clippers’ point guard approached Rivers before Friday’s game to voice his apprehension about interrupting the elevated play of Austin Rivers. He implored his coach to tell the point guard to stay aggressive despite Paul’s presence reducing his role. “I said, he’s standing right there. You can go tell him,” Doc Rivers said. “It’s better for a player to tell a player that.” Pierce, who is averaging just 3.7 points in 13 games this season, did not play Thursday against the Warriors. Green was along the side of the lane while a free throw was being shot when he began yelling in the direction of Pierce. The Clippers forward responded with a tweet Friday morning that referenced the Warriors’ 2015-16 season that ended when the Cleveland Cavaliers erased a 3-1 series deficit in the NBA finals to defeat the team that set an NBA record with 73 regular-season victories. It read: “73 wins and u thought u was gonna win a title that yr…3-1 lead oops.”Paul concerned for RiversClippers coach Doc Rivers wasn’t worried about Chris Paul being in shape for his return from the torn ligament in his thumb that shelved him for 15 games. “He was running I want to say three days after surgery,” Rivers said. “So, it’s still not running against Kawhi Leonard and that group. But he’s been able to play. We did have two good practices where we did a lot of up and down, so I think that helped.” Newsroom GuidelinesNews TipsContact UsReport an Errorcenter_img LOS ANGELES >> Draymond Green’s verbal jabs at Paul Pierce during the Warriors’ 123-113 win Thursday stayed with Clippers forward long enough for him to tweet an acerbic response at 2:04 a.m. Friday. By Friday evening, Pierce was downplaying the exchange that began when the Warriors forward told him loud enough for the TNT broadcast to pick up the audio: “Chasing that farewell tour. They don’t love you like that. … You thought you was Kobe?”Pierce, who announced before the season that this would be the final of his 19 years in the NBA, was on the bench when Green began taunting him less than 20 seconds into the game. “That wasn’t no beef,” Pierce said before Friday’s game against the Spurs. “I ain’t got no beef in the NBA. I’ve already settled all my beefs. That’s just good banter, you know. That’s all it is, good back and forth.”last_img read more

Holmdel’s Day Of Its Own

first_imgBy Joseph SapiaHOLMDEL – As Mayor Eric Hinds walked around Cross Farm Park during Community Day, he observed the township does not have a downtown and “everybody has this thing with a garage-door opener.”Translated, townspeople drive into their garages, close the door and may not run into each other, because the township has no central gathering point. That is where the 25th annual Community Day – held Saturday, April 16, at Cross Farm Park – came into play.“People love to come out, get to see each other, get together,” Hinds said. “We have a great park, we just need an event to get them together.”So, there they were – townspeople, vendors, entertainment, children’s activities and food, along with the Holmdel Youth Athletic Association (HYAA) parade and sporting events. These two entities work together to run Community Day.“It’s a cooperative effort between the two organizations,” said Bob Ward, the director of the township Parks and Recreation Department.An estimated 2,600 people attended the event, according to Parks and Recreation.Steven DeJesus, 7, plays baseball through the HYAA and participated in the HYAA Opening Day Parade for its baseball and softball teams. He was there with his parents, Steven and Xiomara, and his brother, David, 3.“It’s a fun day, a fun time, sort of the beginning of spring and summer activities,” Xiomara DeJesus said.She said the family has attended every year since moving to Holmdel about three years ago.Holmdel Police were on hand, celebrating the department’s 50th anniversary. There, they unveiled a 1964 Ford Galaxy 500, restored as a police car – based on the police department’s first police car.“We’re here to support the community, meet the people,” said Police Chief John Mioduszewski.People can talk to officers about policing issues, Mioduszewski said. He said residents were leaving a lot of compliments, too.A student at Master Coyne Kumsung Martial Arts, Middletown, performs at Holmdel Community Day.“Everything’s nice, seems like a nice little park fair,” said Old Bridge’s Chris Danaher, whose son was refereeing a soccer game at the site. “Beautiful day, a good day for a fair.”The fair was held in sunny, breezy weather with temperatures in the 50- to 60-degree range.The Ayers-Pastena family were on hand, with Samantha Ayers, 7, a HYAA softball player participating in the parade. Her mom, Tammy Pastena, was enjoying a lemonade, while her dad, Michael Ayers, said the family was just out relaxing at Community Day.Another group on hand was the township Green Team, which works on environmental initiatives.“One of our recent successful projects, which we coordinate with other groups is Holmdel Community Garden,” said Sabrina Conlan, a Green Team member and co-chair of the garden.The Community Garden rents gardening plots to residents at the municipal complex. There, they grow vegetables and flowers, while encouraged not to use chemicals, in an area fenced to protect the crops from deerAt Community Day, the Green Team was educating the public against using one-time plastic water bottles and encouraging the use of re-usable cloth bags – or, at least, re-using plastic bags.“Americans use 100 billion plastic bags per year, most of which do not get recycled,” Conlan said. “(They) land up in our landfills and waterways.”A youngster hits the climbing wall at Holmdel Community Day.The township conducted a plastic foam recycling program Saturday and will do another one in October, according to Green Team members.While Community Day was in its 25th year, it was only a few years ago that they merged with the HYAA parade.“We’re coming together in all aspects of the town,” said Hinds, who complimented the township Board of Education, also, for being a partner in the community. “That’s what makes us work.”“It’s a true community event,” Ward said. “Holmdel’s a small town. We want to make sure we’re all working together, so we’re not competing with one another.”The HYAA handed out three awards Saturday: the Volunteer of the Year to Anthony Pesce, President’s Award to Joe Crowley and Lifetime Achievement to Joseph Ponisi, who is a Township Committee member.“All recognized for their years and hours of volunteerism,” Hinds said.last_img read more

Biomimetics Still Trending Up

first_img(Visited 78 times, 1 visits today)FacebookTwitterPinterestSave分享0 The imitation of nature’s designs (biomimetics) is all the rage, and shows no sign of slowing down.Nature published a special Outlook feature this week on Biomaterials.  The nine articles mentioned lifeforms from armadillos to oysters, showing how revolutionary applications are coming from the study of how nature solves problems. The writers focused not only on the superstars (spiders, geckos, etc.) but on lesser-known stars of biomimicry like ivy stems, sea cucumbers, squid, pine cones, pitcher plants and cacao. Single cells and tissues like bone, hydrogels and nacre also made the list. Amid the praises for these natural designs was an unholy mix of credit given to Darwinian evolution for figuring out these designs over millions of years.But the world’s leading science journal is not the only place where biomimetics is making a splash. Here are a few recent reports, some of them about newcomers to biomimetics:Poison-dart frog skin that inspired an Arizona State engineer to figure out a new way to de-ice aircraft wings (PhysOrg)“Designer’s toolkit” for dynamic DNA nanomachines: Arm-waving nanorobot signals new flexibility in DNA origami (Science Daily, Science Mag)3-D printed bionic ants (“intelligent agents”) that can get the job done, the way real ants do big jobs with teamwork (New Scientist, PhysOrg)Flexible-wing flapping drones that can recover from collisions like birds and bats can (BBC News and Live Science; see embedded video demonstrations)Snake robots that can imitate the complex motions of sidewinders (PhysOrg)Bat traffic rules (Univ of Bristol): “By employing movement strategies that nature has optimized over millions of years, engineers may be able to improve the efficiency of search and rescue missions, monitoring tasks, and surveillance operations in the emerging market of flying drones and autonomous moving vehicles.”Something fishy about synthetic armor (Science Mag); “Many fish are covered in rigid scales attached to a flexible dermis layer, an arrangement that is compliant, resistant to penetration, and lightweight—in other words, an efficient coat of armor. Fink et al. use this as inspiration for a synthetic protective material based on a stretchable mesh that supports a set of hard plastic tiles.”Squid-inspired “invisibility stickers” that could help soldiers evade detection in the dark, even by infrared cameras (Science Daily)DNA-mediated engineering of multicomponent enzyme crystals that can allow scientists to make functional nanomaterials (PNAS)Sometimes a researcher can save a step and go right to the animal for the goods.Opossum antivenom:  Science Daily reports that “Opossum-based antidote to venom from snake bites could save thousands of lives.” That’s right; opossums are immune from snake venom. They make a peptide that binds to the venom protein, rendering it harmless. This could lead to antivenoms that are easier to produce and have no side effects. National Geographic is a tad skeptical, but the researcher stands by it; “It was like a miracle, that this peptide really has this activity.” Mice injected with the peptide showed no signs of being sick.Weed cleanser: In a similar vein, PhysOrg reports that a common weed can reduce water pollution; just plant it. Typha domingensis already grows in polluted waterways.  “This plant helps to reduce up to 98 percent of pollution by enterobacteria (usually found in the intestines of mammals) involved in the development of disease,” a Mexican researcher found. Are there other weeds we could learn to love? AEgg plastic: Another PhysOrg article says that the albumin in egg whites inhibit bacterial growth so well, it could be mixed with glycerol to create “bioplastics” that are effectively sterile for medical applications, as well as being more environmentally friendly. “If you put it in a landfill, this being pure protein, it will break down,” the inventor says. “If you put it in soil for a month—at most two months—these plastics will disappear.”Back to the biomimetics icon, the gecko. Live Science lists “6 Crazy Skills that Prove Geckos Are Amazing.” That’s five besides their famous ability to walk up glass with atomic-powered toes! They can also fall right side up, regenerate their tails, harness raindrops for cleaning, perform tail acrobatics, and adhere to surfaces even better in the rain.In conclusion, we see that biomimetics not only promises to improve human life and health; it will improve biology overall. Its very inspiration requires focusing on the plants and animals to understand them better. That’s bound to help science education, improve textbooks, and inspire a new generation to enter biology. With all these advantages—and so many organisms to learn from—the sky’s the limit.Another outstanding benefit of the Biomimetics Gold Rush is to watch Darwinism fall off the radar like yesteryear’s news. We won’t have to fight it any more, because it’s so– so 1859.last_img read more